freeportpressd, Author at Freeport Press

When the Info Really Matters, Millennials Want it in Print

08 February 201608 February 2016|Print

The largest generation in today’s workforce, Millennials like their important industry event materials in print. It’s how they learn best. For anyone involved in meeting or conference planning, one of the big decisions is choosing how to offer those vital...

8 Must-Read Books on the History of Design

05 February 201605 February 2016|design, Print

Design has shaped our history and our culture; take a deeper look at the past and how it is shaping our future in these eight gorgeous books. Looking to add to your professional book collection? Here’s a fantastic place to...

What We REALLY Think about the Postal Service

04 February 201604 February 2016|USPS

Annual survey sheds light on the disconnect between mailing industry professionals and the folks at the beleaguered USPS. Is the USPS doing a good job as a partner to the mailing industry? Mailing Systems Technology was anxious to find out...

Why the Amazon News is Not About Books At All

04 February 201604 February 2016|Business, Print

Rumored news of Bezos' plans to open 300-400 brick and mortar bookstores has the industry abuzz. We are standing witness to the holy grail of retail analytics. Apparently the brick-and-mortar bookstore that Amazon opened in Seattle is only the tip...

2016 to Native Advertising: Game On

03 February 201603 February 2016|Advertising

Experts predict this is the year that native advertising either gains respect or is shown the door…and consumers hold the cards. You know a thing has arrived when it has its own institute. Native advertising has become so important to...

The Print vs. Digital Pendulum is Swinging Back

03 February 201603 February 2016|Digital, Print

Print rebounds in the public’s eyes as consumers look at digital with distrust. Print is dead. Digital reigns. Digital disappoints. Print is reinvigorated. Such is the nature of new versus old. Disruption in any industry is generally followed by a...

Brands and Bedtime Stories

02 February 201602 February 2016|Advertising, Print

How retailers are getting really good at understanding their audience and when to pull them in with good storytelling. For many in our industry, the drop in ad page sales signals an overall decline in the magazine industry. For others,...

In-Flight Print Thrives at 30,000 Feet

01 February 201601 February 2016|Magazine, Print

Doomsayers have been predicting that the inflight magazine industry will fall from the sky as soon as Wi-Fi is allowed on aircrafts. Not so, argues Kerstin Zumstein, Ink Global’s editorial director. When airline passengers are allowed to connect via Wi-Fi...

Niche Magazine Titles Feeling the Kickstarter Love

01 February 201601 February 2016|Magazine, Print

Looks like crowdfunding is a viable way to launch a niche print product...but it’s not the entire answer. In this era of micro-breweries, artisan bakeries and small-batch distilleries, the idea of gaining a rabid, dedicated audience for a niche idea...

The Truth, The Whole Truth, in Nothing But Baskerville

01 February 201601 February 2016|design

An acclaimed writer explains why he now types all his manuscripts in the 250-year-old typeface. “In 2013, acclaimed filmmaker and author Errol Morris ran a bold experiment. With the collusion of the New York Times, he asked 45,000 readers to...

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