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Postal Rate Rollback Looking More Likely
23 February 2016|USPS
With the end of the exigency surplus collection in sight, mailers may be in for some relief in the form of lower rates. But don’t expect it to last. Earlier this month, the USPS submitted a new rate chart expected...
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Porter Magazine and the “Next Level” of Fashion Publishing
23 February 2016|Advertising, Catalog, Magazine, Marketing
How print is helping to safeguard the luxury image of one high-end retailer. “If we don’t adapt, we aren’t in the customer’s world. It’s critical that we evolve.” For some companies, this may be what they were thinking when they...
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Why Catalogs? Because They Work
22 February 2016|Catalog, Print
Want to boost your e-commerce revenues by 163%? Try a print catalog. The formula is ridiculously simple. Send a catalog, get more sales. It worked for Penney’s last year, and it’s working for other companies too. It’s not just for...
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Is Your Ad Strategy Scientifically Sound?
22 February 2016|Advertising, Magazine, Print
Advertisers take note: Your target’s brain is hard wire to receive that message in print, more than digital. That’s the science behind the hype. Print geeks everywhere are feeling vindicated for their love of paper, after years are digital proponents...
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Once Again, Content Is King, Queen and Aces
18 February 2016|Advertising, content, Magazine
Customers are will to pay for quality content minus the BS. And publishers are taking it to the bank. The American Magazine Media Conference (AMMC) held in New York a couple of weeks ago had a wholly different tenor than the...
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WIRED to Offer Ad-Free Reading…for a Price
18 February 2016|Advertising, Website
Want to use an ad blocker on their site? It’s gonna cost ya. What’s $1 worth these days? For Conde Nast’s WIRED readers, $1 can mean an online ad-free experience. CN executives are so frustrated by the nearly ubiquitous ad-blocking...
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More is Less at the USPS
17 February 2016|USPS
That 3.3% increase in operating revenues covers as actual loss of a quarter billion. For years now, mainstream media has been speculating the coming demise of the U.S. Postal Service (USPS). It’s become painfully obvious that reforms need to happen...
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The Money We Waste on Millennials
17 February 2016|Advertising, Digital
The ad budget you spend on digital ads to reach that coveted group is probably pointless. Sorry. Almost 2/3 of millennials use ad-blocking extensions on their browsers (according to eMarketer) and that could be rendering your digital advertising spend useless....
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An Ounce of Ad-Free Prevention
16 February 2016|Advertising, Magazine, Print
Taking a page from brand magazines, the Rodale publication continues its pioneering ways. We’ve seen them already. . . magazines without advertising. They typically belong to the new wave of brand journalism and lifestyle enablers that have chosen to publish...
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WSJ Breaking up with LinkedIn?
16 February 2016|content, Social Media
In a decidedly “it’s not me, it’s you” move, The Wall Street Journal removes its LinkedIn sharing option on its articles. What’s behind the breakup? Just as Prevention magazine announced its breakup with advertisers, the Wall Street Journal announced a...
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