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Vogue’s the Winner in March Ad Count
03 March 2016|Advertising, Magazine, Print
The fashion industry reports higher ad page counts this year for the important March issues. “March is the second-most important month behind September for fashion magazines in terms of print advertising revenue — and this year was no exception,” writes...
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The Trouble with Tribbles…and Digital Marketing
02 March 2016|Digital, Marketing
It’s not all roses in the land of opens, clickthrough rates and landing pages, says one respected marketing consultant. Remember how the tribbles multiplied like crazy in that much-loved episode of Star Trek? Every time the crew turned around, they...
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4 Ways to Stop Notification Fatigue
02 March 2016|Digital
  The struggle is real. The endless distractions on our time and attention need to stop. Take these solid suggestions to make that happen. The modern smartphone has turned us all into a pack of Pavlovian dogs, responding to every...
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Shoppability – The Next Big Magazine Metric
01 March 2016|Advertising, Apps, Catalog, Magazine, Print
The BPA is rolling out a new way to measure audience engagement and affinity, and it could be exactly what luxury print publishers are looking for. Earlier this month we wrote about the idea of “shoppability” in the magazine industry...
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As Print Evolves Its Impact Grows
01 March 2016|Magazine, Print
Far from being a declining medium, printed direct mail is growing in influence and importance says one industry study. Looking to engage your audience and motivate them to purchase? Make sure print is part of your multi-channel strategy. “Print-based direct...
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Marginalia and the Endurance of Print Books
29 February 2016|Print
One Millennial explains why he’ll “never give up reading real books.” We haven’t heard this answer before, and we love it. “Once in a while, I go through the process of deciding which books to donate, but usually the idea...
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Three and Out in Niche Magazines
25 February 2016|Magazine, Print
Getting past the flashpoint for indie magazines is a critical achievement. Everywhere these days we see talk of niche magazines having a viable future in print. From Garden & Gun's secret niche sauce to continued optimism in city and regional...
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Century-old Advice Still Rings True
25 February 2016|Advertising, Print
Some 100-year-old guidance on print advertising strategy that’s still timely today. Imagine you own a business owner in 1916, a hundred years ago. No banner ads, no websites, no social media…just good old print advertising was your way to connect...
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How to Defy the Odds and Attract Print Advertisers
24 February 2016|Advertising, Magazine, Print
Publishers need to understand that it’s ultimately the readers you attract that compels a brand to invest in your print ads. The success of Garden & Gun has a lot to teach us.  As we reported earlier this month, the...
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Regional Titles Getting Their Hands Dirty
24 February 2016|Editorial, Magazine
One industry voice says that publishers of local magazines need to be extremely careful with the dangerous game they are playing with their readers. Regional magazines continue to be one of the bright spots in the magazine garden, a trend...
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