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The Audience-First Movement in Publishing
28 March 2016|Magazine, publishing
Forget “digital first” or “print first.” It’s not about you or your platform; it’s about your audience.  For the better part of the last decade, it seemed like technology was in the driver’s seat in the publishing industry. Any technological...
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Publishing as Contact Sport
28 March 2016|Magazine, Print, Publisher
The industry is alive and kicking; we just have to learn a few new dance steps says one insider who’s making it happen. To the industry as a whole, the recent MagNet figures look bad: Overall sales are down by...
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Quality Video Creation on a Budget
25 March 2016|VIdeo
How a phone and a creative mindset created a film festival darling. YouTube is the third-most-visited website on the planet, with users logging more than four billion video views a day, according to Craig Smith in DMR. And still only...
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Compelling Covers Begin Here
24 March 2016|design, Magazine, Print
The common denominator in the better covers happening today? The message is crystal clear. Your magazine cover: It’s the first glance, the compelling come-on from the newsstand that begs readers to pick it up and engage. It’s the look, feel...
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Fact Checking the Catalog Effect
24 March 2016|Catalog, Print
Not sure if your catalog’s worth the expense? Here’s one (hard) way to find out: Stop mailing it. In the face of rising postage rates and production costs, it’s easy to consider sacrificing your catalog mailing and trying an all-digital...
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Posts Up, Interactions Down — What’s Going on at Instagram?
23 March 2016|Social Media
The former “King of Social Interaction” now looks to be suffering from overuse. It was called the “King of Social Interaction” by Forrester Research, breaking the rules of engagement on social networks across the board by 2014. Instagram, the social...
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Will You Publish on Facebook’s Instant Articles?
23 March 2016|Social Media
When IA opens up to all in April, publishers will have to make some hard choices; at best it’s a calculated risk. “They’re better for readers on mobile devices.” That, in a nutshell, is Facebook’s primary reason why publishers should...
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The Digital Disconnect from Reality
22 March 2016|Advertising, Digital, Print
Not feeling real? You’re not alone. Scientists are studying the all-too-real sense of disconnect in a digital-heavy life. Is Facebook making us lonely? Are we losing our connection to nature? Is social media destroying our real relationships? These are just...
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Lean In, Lean Back and the State of Association Publishing
22 March 2016|Digital, Magazine, Print
For SHRM’s Jessica Perry, there are about a quarter million valid reasons to continue in both print and digital. “Print versus Digital: A Strategic Choice.” That’s the title of a panel discussion being put together for the Folio: Association Media...
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Kinfolk: The Last Lifestyle Magazine
21 March 2016|Magazine, Print
How a painfully reserved 29-year-old ex-Mormon from rural Canada bucked the “slow death” of print to create the lifestyle magazine of the decade. “It’s difficult to define a lifestyle magazine, but...you know it when you see it,” writes Kyle Chayka...
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