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Penny Wise, Print Foolish?
05 April 2016|Magazine, Print
How associations risk alienating their members, and how you can avoid the same mistake. We can’t say this loud enough and often enough: When deciding on a publishing channel strategy, you must take into account the preferences of your core...
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“Bah” Said the Man Who Does This for a Living
04 April 2016|Print
Why one content expert says “Long Live Print!” amid the growing excess of digital content that butters his bread. Print media will always win. Those words might be expected from someone who makes a living selling books or magazines. To...
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Following the Leader in the Regional Niche
04 April 2016|Magazine, Print
This idea is spreading fast and making regional magazines the place to be seen…and sometimes it’s okay to follow, not lead. As Steve Jobs famously said, “Innovation distinguishes between a leader and a follower.” Innovation certainly has its place, especially...
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How’s THIS for a Fish?
31 March 2016|design, Print
At a time when print media was “dying” one illustrator managed to double his income by focusing on his craft and technical innovations. For Kyle T. Webster, the idea of becoming an illustrator wasn’t originally on his radar screen. “I...
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Taking Print on the Road, America
31 March 2016|Print
Print drives America. That’s the message of a new speaking campaign, and the numbers bear it out. Need any convincing that print is a dominant and vital force in the advertising industry? Just ask Marty Maloney, presenter and driving force...
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Introducing the Business Class of Online Content
31 March 2016|Digital, Editorial
Dutch company Blendle launches stateside this month, offering publishers a different way to share content and make money…without ads. If Facebook’s Instant Articles is the path to suckerdom, what’s the alternative for publishers balking at the hyperdistribution model? Meet Blendle,...
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Why Hyperdistribution Won’t Save Publishers
30 March 2016|Social Media
“Ceding control of content inevitably means making compromises, not just in the way the content is presented, but what happens to the data the content creates.” For many in the publishing industry, it’s a tough idea to wrap your head...
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Facebook’s Path to Suckerdom
30 March 2016|Social Media
One critic pulls no punches railing against publishers “fighting yesterday’s battles” with FB’s Instant Articles. Greg Krehbiel is nothing if not outspoken. His latest prediction? That publishers will, in just a few years, come to regret their decision to put...
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Why Lower Newsstand Sales is a Different Issue
29 March 2016|Magazine, Newsstand, Print
The fate of the newsstand isn’t the same as the fate of print; here’s why the newsstand shouldn’t be used as a symbol of the overall state of print media. Tony Silber, VP of Folio:, wants to make one thing clear: Don’t equate...
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Roadkill Hits the Road in Print
29 March 2016|Magazine, Print
From YouTube series to a full-fledged print magazine, the guys at Roadkill just keep innovating. “Video is the future and print is as good as dead, right? But if you’re not a fan of that idea, Roadkill is about to...
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