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No Big Surprise: Publisher Traffic from Facebook Sinks
20 April 2016|Social Media
Some publishers saw their referral traffic crash last month, as FB pushes to keep readers inside its own content garden. Referral traffic from Facebook took a big hit last month for many of the big name publishers using the Facebook...
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How Indie Publishers are Subverting the Dominant Paradigm
19 April 2016|Magazine, Print
The publisher of Offscreen makes a case approaching “passion projects” from a vastly different point of view.  Last spring we shared an article on Kai Brach and his idea of creating selfish permanence in the digital design world via a...
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Ex-agency Man Calls Ad Industry “Delusional”
19 April 2016|Advertising, Marketing
“Marketers are from Mars. Consumers are from New Jersey.” ~ Bob Hoffman The ad industry is suffering from three major delusions, according Bob Hoffmann, former owner of the Hoffman/Lewis agency and now an outspoken critic of current ad practices. According...
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Yes, Magazines Rock as Ad Platforms
18 April 2016|Magazine, Print
Optimistic thinking from a print geek? Nope, it’s scientific fact from consumer research. It’s not idle speculation, but a scientific fact:  Magazines are scientifically proven to be really effective as advertising platforms. “Research into subconscious responses to ads indicates that...
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The World is Your Catalog
18 April 2016|Catalog, Print
A remarkable innovation potentially transforms every printed image into a purchase point. And brands are climbing aboard fast. Almost a century ago, the prevailing business model for newspapers changed radically, Shellie Karabell writes in Strategy + Business, as printing technology...
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20 Top Foodie Magazines
15 April 2016|Magazine, Print
Do not read this article on an empty stomach. Move over Bon Appétit. Make some room on the counter, Real Simple. There’s a new crop of foodie magazines that are redefining the genre…and making us very, very hungry. “Not very...
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The Ultimate Guide to Font Pairing
15 April 2016|design
Macaroni and cheese; peanut butter and jelly; League Spartan and Libre Baskerville? Some things are just destined to be classic combinations. In print or digital design, one of the greatest challenges for designers is choosing the fonts for the piece....
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Your Catalog: Much More Than a Sales Tool
14 April 2016|Advertising, Catalog, Print
In a multi-channel environment, that printed catalog has a lot of hats to wear beyond selling your stuff, according to this MCM report. “As much as things have changed, the more they have stayed the same,” writes Daniela Forte of...
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Remember When CNET Jumped the Shark?
14 April 2016|Magazine, Print
When they launched in print, the idea caused some serious waves. Now? It’s all about using the right channel for the right content, says CNET’s top editor. Eighteen months after CNET debuted their magazine, how does the company feel about...
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Third Party Distribution: Too Much of a Crapshoot?
13 April 2016|content, Digital
Publishers are finding that engaging with readers via Apple News and other third party platforms is too random and unreliable to offer a sustainable business model. Apple News got off to a rocky start. When the third party content system...
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