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Leading Agency Says Pfffft to Digital Ads
09 May 2016|Advertising, Digital, VIdeo
A leading global media agency has come out publicly dismissing the effectiveness of investing in digital media campaigns. Wow. “Last week, Group M released a report called ‘Interaction 2016’, which got plenty of attention here on MediaPost,” writes Maarten Albarda....
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The Big Digital Snooze and Print’s New Future
09 May 2016|content, Digital, Print
As digital fatigue sets in, readers are waking up to newspapers and news magazines. Think you’re maxed out on digital content now? According to the folks who track these kinds of things, it’s only getting worse. “We can point our...
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Isn’t It Enough for Indie Mags to be Gorgeous?
08 May 2016|Magazine, Print
Sure, indie mags look, feel and smell great. But what happened to iconoclasm? Are they reading material or collectible objects d’art? Rob Alderson, writing in Magculture, takes a deep dive into the nature of indie magazines and what they bring...
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Is This What’s Really Hampering Newsstand Sales?
05 May 2016|Magazine, Newsstand
The steeper the subscription discount, the lower the sales at the newsstand. It’s pretty simple logic. But there’s a lot more to it than that. When publishers offer steep discounts off their subscription prices, sales at the newsstand go down....
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Can Twitter Pull It Together?
05 May 2016|Social Media
Despite adding users, earnings are still below predictions and the Street is showing its displeasure. It’s adding users, staying relevant to existing fans and continues to be culturally relevant. So why can’t Twitter make a go of it on the...
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Fear and Loathing on Facebook
04 May 2016|Social Media
If you’re not “absolutely petrified” of FB’s empire-building tactics, you’re probably not paying attention says one publisher. “Absolutely petrified.” That’s how Neil Vogel, head of About.com, feels about the rise of distribution platforms like Facebook Instant Articles, Live Facebook, and...
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The Chilling Link between Social Media and Depression in Young Adults
04 May 2016|Social Media
Research shows that too much time on social networks could be making people, especially young adults, more prone to depression. Admit it; it happens. You’re scrolling through your newsfeed seeing photos of your bud’s latest round of golf or awesome...
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About “That Magic” of the Print Magazine
03 May 2016|Magazine, Print
Is it possible to retain a love of print while embracing new digital revenue streams? Watch one editor’s heartfelt take on this idea. As James Osland, editor-in-chief of Rodale’s Organic Life knows, “we all live in a VERY interesting moment...
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Tweetable Twooths about Magazine Media
03 May 2016|Magazine
It might be a bit of a tongue twister, but the facts about magazine media sure sound sweet. Quick, what U.S. media channel is used by more than nine out of 10 adults? According to research firm GfK MRI, the...
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Shortlist and the Next Digital Wave
02 May 2016|Magazine, Print
The UK media brand built a sizeable and profitable business by focusing on a platform that many other publishers were starting to leave behind - print.  The digital disruption of the publishing industry is far from over, according to one...
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