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The Millennial, the Mail and the Election
26 May 2016|Print
Just how much does our youngest generation of voters value political mail? Some of these stats may surprise you. Whether they are feeling the Bern, backing Hillary, or making America Trump again, there is one thing Millennial voters agree on:...
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Why the World’s Most Powerful Ad Man is a Print Fan
26 May 2016|Advertising, Print
As the pendulum continues its swing back toward print, a leading UK ad exec calls printed media “more powerful than people give them credit for.” What a difference two years makes. In 2013, WPP’s Sir Martin Sorrell cautioned that his...
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You Gotta Hand it to Facebook
25 May 2016|content, Editorial, publishing, Social Media
Anyone who remembers AOL in the ‘90s is having an eerie sense of déjà vu with Facebook’s Instant Articles. Is it a case of fool me twice? It’s like the ’90s all over again; and not in a good way...
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Print Boom: Bookstores are Up and Paper is Back
24 May 2016|Paper, Print
U. S. Census Bureau data shows a resurgence in bookstore sales. For many, it’s “paper, all the way” and always will be. For book lover Sabrina McKay-Jones, the choice for reading material is clear: “Paper, all the way. Paper,” she...
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The Old-fashioned Facts on Magazine Media We’ve Been Waiting For
23 May 2016|Magazine, Print
There’s been a lot of dissent in how to count magazine readership data in a multi-channel brand environment. This is the info marketers and advertisers need to know about print magazines. There’s been much written lately about the health of...
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Amid Slumping Profits, Kohl’s Turns to Print
23 May 2016|Advertising, Print
The retailer plans to test more print marketing and back off their digital spend after surprisingly low sales and profits in Q1. “The hammering of big-name retailers continued Thursday as Kohl's reported sales and profit declines, and pinpointed marketing as...
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The Dodgy Bull behind Video Viewership Numbers
19 May 2016|Marketing, VIdeo
The way platforms like FB measure video views gives a wildly inflated picture of what’s going on. Do brands get that? Facebook counts the “view” at the three-second mark (whether or not the viewer has turned on the sound) You...
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Where Will You Be When the Video Bubble Pops
19 May 2016|Marketing, VIdeo
Illustration: Jim Cooke Media companies are pouring resources into video, but it may not be the holy grail for much longer. Video, video, video. If you’re paying attention to the marketing strategy of late, that’s the prevailing paradigm, with companies...
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The New Church and State in the Digital Age
18 May 2016|Advertising, content, Editorial, publishing
The lines may have blurred, but the consumer still doesn’t want to be misled. This direction is where a brand’s integrity matters.As journalism brands develop multi-channel revenue streams and non-journalism brands become publishers, the wall between editorial and finance is nearly...
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Yes it Has Value but No, We Won’t Pay For It
18 May 2016|Advertising, Website
Mixed messages from U.S. consumers on the value of Internet content means publishers and advertisers must fix their broken digital advertising models. They claim the content they consume does have significant value, yet more than 85% of U.S. adults surveyed...
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