freeportpressd, Author at Freeport Press

Magazine Media and the Sweet Spot for Brands

06 June 201606 June 2016|content, Magazine, Print

Marketing chatter lately may be all about video, but research shows there’s another channel that is more cost-effective for building your brand. Drop in on any marketing strategy meeting today and you’ll undoubtedly hear talk about video content. Yes, it’s...

Content Marketing Gets Inked

06 June 201606 June 2016|content, Magazine, Print

We are drowning in digital content. Small wonder savvy brands are embracing print as a solid channel for their content marketing. “Everyone is publishing: blog posts, white papers and eBooks, content in email marketing and marketing automation, posts on Twitter,...

Looking for ROI in All the Wrong Places

04 June 201604 June 2016|Print, USPS

Want a real return in this age of digital fraud and waste? Think mail. Recent figures from Target Marketing show that the majority of advertisers are planning to increase their digital spend this year, even in the face of massive...

Heck Yeah, Verizon, On Dropping the Greenwashing

02 June 201602 June 2016|Paper

Shout out to Verizon for (finally) removing its green e-billing claims from its website. It seems they can hear us now after all. Verizon can finally hear us now. After a three-year letter writing campaign from Two Sides, the telecommunications...

Vogue Goes Big in the Fashion Niche

02 June 201602 June 2016|Advertising, Magazine, Print

Vogue’s been putting on a little weight lately, and the title sure does carry it well. “Have you gained weight? You look fantastic!” “The May issue [of Vogue] is a physical inch wider than past issues, $1 more expensive on...

This is What Real Innovation Looks Like

01 June 201601 June 2016|Magazine

The key to surviving in publishing today? It takes brave leadership with an unwavering commitment to innovation at all levels. What’s the biggest obstacle to positive change in the magazine industry? According to Chris Llewellyn, president and CEO of FIPP,...

Digital Devices Have a Concrete Problem

01 June 201601 June 2016|Digital

Using digital devices keeps us from thinking in the abstract and seeing the big picture; what science is learning about our screen time. “You have a glazed look in your eye; stunned, stupefied, anesthetized, lobotomized…” says Zelda Fitzgerald to the...

Rock, Paper, Scissors: Research Says Print Beats Mobile

31 May 201610 November 2021|Advertising, Digital, Mobile, Print

As retailers face the digital ad meltdown, new research shows that print’s better at driving purchases than mobile ads or shopping apps.This news might not have Target turning Cartwheels, but recent research shows that retail print ads reach more consumers...

The Ad Force is Strong in This One

31 May 201631 May 2016|Advertising, Magazine, Print

Regional magazines continue their winning streak, with billions in commerce dollars generated by their print ads. $177 billion: That’s the amount of consumer spending influenced by print ads in regional print magazines, says the CRMA. “Readers of city and/or regional...

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