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Is Advertising Dead? No, Only Bad Advertising
24 June 2016|Advertising, Print
“Traditional media, linear TV, [and] newspapers in their old form are more effective from an engagement point of view.” What’s new in advertising today? According to the panel of industry experts at the recent Cannes Lions ad festival, everything…and nothing...
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Now That We’ve Hit Peak Tablet…
24 June 2016|Digital
It seems tablet sales have hit the ceiling; what does this mean to your publishing strategy?“Have tablets failed to become little more than nice-to-have devices?” asks Felim McGrath in The Media Briefing.It would appear so. Not only have tablet sales...
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Victoria’s Secret Ditches the Catalog; Angels Cry
23 June 2016|Catalog, Print
L Brands says the catalog needs to go; are they throwing away a hugely powerful channel? I can hear angel wings drooping from here. “The news came out a few weeks ago:  Victoria’s Secret – one of the most iconic...
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The Simple Truth about Baseball and Writing Stuff Down
23 June 2016|Paper
Pitching coach Mike Maddux is known to make his pitchers track every pitch, swing, hit or miss on an intricate score card. “It’s a learning tool, man.” In spite of the huge use of technology in sports of late, one...
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2016 and the State of Native Ads
22 June 2016|Advertising, content, Magazine
79% of magazine publishers expect their native ad revenue to grow this year; are they paying enough attention to the possible pitfalls? Native advertising has become – for better or for worse – a reality in the bottom line of...
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How Facebook is Eating Journalism
22 June 2016|Editorial, Social Media
“Although it may seem like good news for media companies that total digital ad spending swelled 20 percent last year, it’s mostly good news for Facebook.” U.S. consumers are a skeptical bunch when it comes to their media, giving news...
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How Does a 4:1 ROI Sound?
21 June 2016|Advertising, Magazine
Nielsen study shows that “every media buy would benefit from the addition of print advertising.” The results are clear: “By generating benchmarks that allow marketers to compare the return they should expect from every media dollar, [a comprehensive study] clearly...
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USPS Sneaking in the Rate Hikes?
20 June 2016|USPS
Crazy confusion from the USPS on new flats regulations; D. Edward Tree helps sort it out all.  It looked like the USPS was sneaking in a tiny rate hike for flat mail senders, “a small fraction of 1% for most...
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Where the Real Ad Money Is (Hint: It Ain’t Video)
20 June 2016|Advertising, Magazine, Social Media, VIdeo
Desperation is rarely a good place from which to make a sound business decision. And yet… Video, video and more video. It’s the current rallying cry of the modern marketer, with dollars being poured into digital video channels at a...
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The Big Daddy of all Parody Magazines
16 June 2016|Magazine, Print
Dads – love them, admire them, and make fun of their fashion sense. This new magazine nails it. First, there were Mom Jeans, and now this: “Everyone has someone in their life who wears sweaters and makes bad puns,” writes...
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