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Hearst to Try Print-to-digital Targeting; Have We Learned Nothing?
17 May 2016|Advertising, Digital, Magazine, Print
Measuring Emissions - Toyota Prius vs. Sheep The technology is whiz bang…but the end result could end up alienating even more of the audience. Understanding ROI on print ads has always been a challenge, and many in our industry cite...
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How Print Wisdom is Saving Digital Ads
16 May 2016|Advertising, Digital, Magazine, Print
According to PageFair’s Johnny Ryan, emulating a print advertising model is the only viable future for digital advertisers. He makes a lot of sense. Billing its product as “respectful and sustainable advertising,” PageFair is all about helping publishers reinvent their advertising...
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Found the Pulse: Print Ad Making a Big Recovery in Med Journals
16 May 2016|Advertising, Magazine, Print
The print journal business is a bit like the fourth hour of a Bruce Springsteen concert: No one expected it to go on this long, but they're glad it did. Calling print’s resurgence “thoroughly legitimized by the latest industry numbers,”...
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The Newest Rising Stars in the Font World
13 May 2016|design
Casual elegance or rational efficiency, font designers are putting out some amazing new typefaces. As brands become more adept at storytelling, font creators are taking notice and designing accordingly. One new font family from UK-based Elena Genova is making waves...
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An Engineering Student Takes on the Paper vs. Digital Debate
13 May 2016|Paper, Print
“You will never see me taking notes in class on a laptop.” Jacob Gabriel Courey, WMU Jacob Gabriel Courey has read the arguments on both sides of the paper vs. digital learning debate. “I could recite countless studies that have...
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Print Addiction in the Foxhole
12 May 2016|Magazine, Print
For one indie magazine publisher, it all comes down to making something real. “I don’t want to see pictures of people’s babies, or their dinner or endless drunken selfies. It’s a bit bizarre to me that we now have to...
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Change Management: A Lost Art in This Business?
12 May 2016|Advertising, Digital, publishing
Lessons learned from the “old days” of print publishing on how to quit whining and handle change. Are publishers limiting their revenue potential because they are simply bad at handling change? D. B. Hebbard thinks maybe. “During a conversation with...
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Facebook Playing Chess while Publishers are Playing Checkers
11 May 2016|Social Media
One analyst predicts the move to “platform publishing” will not end well for magazine media. That’s putting it mildly. The chorus is chiming in from all corners. A few days ago, Bloomberg Media’s Justin Smith said publishers were feeding on...
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Media Head: Publishers are “Feeding on Facebook’s Scraps”
11 May 2016|Social Media
Twitter\@MattNavarra Bloomberg Media’s Justin Smith says the social network makes far more money from news feed than news organizations do from linked traffic. Their content is keeping Facebook users happy, but the publishers that provide it are “feeding on the...
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Myth Busting 101: The Paper vs. Trees Debate
10 May 2016|Paper
Before you throw around those old ideas about paper and the environment, get your facts right--especially if you’re writing for a major newspaper. I can understand the average non-industry person having some preconceived (even if they are wrong) attitudes about...
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