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On Print, Music and the Connected Fan
03 October 2017|Marketing, Print
While younger music fans may have a hard time believing it, Taylor Swift is not the first music star to release a print magazine in support of a new music release. Swift, who is dropping her Reputation title to coincide...
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It’s Time for Print Publishers to Give Digital the Gratitude it Deserves
03 October 2017|Digital, Magazine, Print
The print industry should be incredibly grateful to digital for one very important thing – the emphasis on content marketing has created a ready and willing market for brands. Consumers have embraced brand storytelling, and that love is flowing out...
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7.6 Million a Month Means THIS for the Head of Meredith Publishing
02 October 2017|Magazine, Print
As president and COO of Meredith – publisher of Better Homes & Gardens, the Magnolia Journal, and Martha Stewart Living, among others – Tom Harty knows one thing for certain about his key demographic. He was recently interviewed by Samir...
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Looking for that Hero Font?
29 September 2017|design
I can’t help it; say the word “hero” and this classic tune from the Footloose soundtrack starts running through my head. This time, it’s triggered by the first of today’s free font picks. Hero is a multipurpose sans-serif typeface designed...
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Print vs. Digital: How We Really Consume Our Magazines – 2017 edition
29 September 2017|Digital, Magazine, Print
UPDATED 2017 STATISTICS 9/29/17  Freeport Press promoted a 14-question survey (added 7 questions vs. 2016 edition) to a variety of magazine readers in the North America - demographics chart below. The survey was open for 3 days in September 2017...
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Reed Magazine and 150 Years of Literary Excellence
29 September 2017|Magazine, Print
“We are merely stewards in our lifetime.” That sentiment, from the editor-in-chief of San Jose State’s Reed Magazine, seems fitting for the occasion of the 150th anniversary of the venerable title. “I feel the same way about being the editor-in-chief...
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Environmental Marketing Guidelines Making a Big Dent in Greenwashing
28 September 2017|Marketing
Like this article? Go ahead and print it out. U.S. paper companies plant far more trees than they harvest, and today in the U.S. there are 12 million more acres of forest than 20 years ago. Paper is renewable and...
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Is Facebook Ready to Make Nice with Publishers?
27 September 2017|Digital, Social Media
Well, it’s happening. Facebook – in spite of promises made to publishers – has dipped below Google as the biggest source of referral traffic. “Parse.ly data shows that across its 2,500-site network, Facebook declined as a source of referral traffic...
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Is this the Video Content Mic Drop?
27 September 2017|Uncategorized
“Pivot to video” is quite the catchword lately for digital publishers looking to drive engagement. Especially for publishers who are targeting a younger audience, video seems like a potential boon, in light of the growing size of video advertising budgets....
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How Catalogs are Driving These Traditional Businesses
27 September 2017|Catalog, Print
Pinetree, a seed company, does almost all of its business online, but it’s marketing the old fashioned way – with printed direct mail catalogs.“Most of our customers get the catalog, they flip through it, they mark it up, and then...
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