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UK Readership Solid in Print, Declining on PC
26 September 2017|Magazine, Print
Mobile readership is growing in importance for UK magazine media brands – but print remains the bulk of readership for several popular brands. Ellen Hammett in Mediatel reports on the latest NRS and AMP data from the period the covers...
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“The Week” Finds the Sweet Spot for Younger Readers
25 September 2017|Magazine, Print
Billing itself as the “perfect antidote to modern media’s overkill,” The Week is one of the fastest growing print magazines of the last 10 years, according to its website.  Now The Week – which attempts to provide clarity and context...
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Why Paper and Postage Will Cost You More in 2018
25 September 2017|Paper, USPS
In a typical market, declining demand should lead to falling prices; it’s been a tenet of our economy for years. Yet according to D. Eadward Tree, the magazine industry is poised to see a strange reversal.“Declining demand is supposed to...
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Free Fonts for When You’re Really Got Something to Say
22 September 2017|design
Sometimes you’ve got something to say, and you want everybody to see it. For those occasions, you might consider Panton, a modern, geometric sans serif font family. With good legibility for both print and web, Panton includes light and black...
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Why Reading a Book Can Make Us More Human
21 September 2017|Print
For a lot of us, our days start and end like this: scan a headline, maybe click the link, read a couple of lines, share it, tweet it, send it on its way. There; we’ve engaged with content and shared...
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Are You Putting Good Design into Your Content Marketing?
20 September 2017|design
“Everyone loves storytelling, so make your design be part of an unforgettable one.” That’s good advice from graphic designer and brand storyteller Jean Phillipe Stanway, writing on LinkedIn. With the massive popularity of content marketing, brands are getting good at...
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Apple Slamming the Lid Down on the Cookie Jar
20 September 2017|Advertising, Digital
For consumers who use Apple’s Safari browser, expect to see a lot fewer ads this fall when the new version is released. According to George Slefo in AdAge, “Apple will purge all their [cookie] data after 24 hours. Previously, marketers...
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What Hearst’s Digital President May Have Gotten Wrong
19 September 2017|Digital, Magazine, Print
He’s been called Hearst’s great digital disruptor. “When Troy Young came to Hearst in 2013 from Say Media, he was faced with the challenge of building the magazine division’s digital arm, a task that entailed disrupting the foundation of the...
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How Highlights Magazine is Innovating with Digital Channels
18 September 2017|Magazine, Print
As a legacy brand, Highlights offers a solid example to publishers striving to remain vital to a modern audience. “It is a legacy brand, certainly, but it’s also a brand that believes in creativity and innovation, evolving perfectly with the...
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Behind the Lens as Monocle Turns 10
18 September 2017|Magazine, Print
I suppose a decade of growth is long enough to sufficiently silence the critics who called him crazy. Tyler Brûlé launched Monocle is 2007, probably one of the most challenging times on record for a brand to launch a print...
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