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New EIC for Popular Meredith Title Embraces Print Proud, Digital Smart Mantra
12 October 2017|Digital, Magazine, Print
If there’s one thing magazines still desperately need in this digital age, it’s good editors. Yes, of course, it’s important to use digital as appropriate for your brand’s reach and engagement. But at the helm, we need people who firmly...
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How Your Phone Has Hijacked Your Mind
11 October 2017|Digital, Social Media
Eighty times a day. That’s how often the average iPhone user pulls out there device, according to Nicholas Carr in the Wall Street Journal. “That means you’ll be consulting the glossy little rectangle nearly 30,000 times over the coming year....
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Facebook at it Again with Inflated Reach Estimates
11 October 2017|Social Media, VIdeo
In September it was revealed that Facebook’s math just didn’t add up. At issue was how FB was describing its potential reach for advertisers. “According to a recently published report, Facebook says they reach 1.5 million Swedes between the ages...
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Why Magazines Still Need Great Editors
10 October 2017|Magazine, Print
As magazines morphed into magazine media brands, it only makes sense that the role of editor should morph to. But are we throwing out the baby with the bathwater, soap, towels and the rubber ducky? The former British Vogue editor...
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The End of an Era?
09 October 2017|content, Magazine
He was an international icon of publishing. When billionaire publishing magnate S.I. Newhouse died last week, many called it the “end of an era” for the glossy publishing industry. “When Si Newhouse died this week at the age of 89,...
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Magazine Media. Better. Believe It.
09 October 2017|Magazine, Print
This is great news. The Association of Magazine Media (MPA) just announced a new ad campaign that focuses on our industry’s greatest strengths – credibility, trust and engagement. “With the tagline ‘Magazine Media. Better. Believe It,’ the campaign, which is...
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Keepin it Clean and Simple for Free Font Friday
06 October 2017|design
A hallmark of great design is often what we don’t include. Sometimes, the piece you are creating begs for a simple treatment, without sacrificing an ounce of style. If you’ve been looking for some fonts that can deliver that clean,...
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Paper, Technology, and the Little Humans We are Teaching…
05 October 2017|Paper
Pencil, paper, backpack … tablet? Today’s classroom necessities are a far cry from the good old slate and chalk. In many ways, technology has opened up learning far wider than we could have imagined; sister classrooms across the world, parents...
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Publishers Say Email is the Top Revenue-Driving Tech in 2017
04 October 2017|Digital, publishing
Good old email; turns out it’s still incredibly valuable to publishers in terms of driving revenue. As Ellen Harvey explains in Publishing Executive, “34% of publishers indicated that email marketing drove substantial revenue for their businesses in 2017, the most...
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The Trust Bump is Real, in the U.S. and the UK
04 October 2017|Digital, Social Media
New studies point to just how dimly we view social media content. Looks like our friends across the pond have a lot in common with us here in the U.S. – we all share a basic mistrust of social media...
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