This is one trend we are solidly behind – non-publisher brands diving into print magazines as a way to engage their audience and solidify their brand.It’s tricky business, of course, as Cable Neuhaus explains in his Modern Magazinist post on...

Magazine publishers would do well to take a page out of Visa’s playbook, and “be everywhere your customers want you to be.” Staying true to your audience and their needs is the best way to build a solid model around...

For Stylist Magazine's editor-in-chief Lisa Smosarski, their current success is based on a sound strategic decision made over a decade ago, when many magazine publishers were in an absolute panic.Ten years ago, Smosarski says in an interview with Media Voices, the...

Madeleine Morley has a good eye for indie magazines.“Whether standing in line for checkout at a supermarket, sitting in a local coffee shop, or browsing in a modern bookstore, it’s not unusual to see magazines with $15, $20, even $25...