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The Psychological Reason We Value Physical more than Digital
09 November 2017|Print
Ownership. That, in a nutshell, seems to be the reason that we instinctively place a higher value on physical goods versus digital, according to Christian Jarrett in Research Digest. Jarrett cites studies that appeared in the Journal of Consumer Research...
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Why UK Publishers Aren’t Going All In on Video
08 November 2017|Digital, VIdeo
Pivot to video? Not at the expense of other formats, say UK publishers. Pivot to video – it’s been the rallying cry for a while now in the U.S., as some publishers forgo written content in favor of resource-heavier video....
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Former Twitter Engineer Exposes the Massive Problem of Fake Accounts
08 November 2017|Social Media
Seems the façade is starting to crumble all around us. I’m not being apocalyptic, but the news is filled with stories of icons of media, publishing, politics and finance being exposed for what they really are. The latest is Twitter,...
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Why Publishers Need to Stop Caring So Much About FB Reach
07 November 2017|Social Media
A newly released report out of the UK this week provides an interesting twist on the trust bump conversation. For a while now, we’ve been sharing the stats that most consumers trust what they read in magazines over what they...
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The Gourmand on the Cutting Edge of Foodie Content
07 November 2017|Magazine, Print
The image is surprisingly uncomfortable and yet fascinating … a snail, complete with shell, poised delicately on the razor’s edge of a chef knife. “No snails were harmed in the making of this photo story,” notes the editor. Phew. The...
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Digital’s No Good Horrible Rotten Year … and What It Could Mean for Print
06 November 2017|Advertising, Digital, Print
The print industry is facing a strange paradox. “Print is a proven important component of any media plan, effective on its own – and as part of a wider media plan, whereby it actively enhances the ROI of TV or...
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“Brandier” and “Printier” – the Evolution of Sports Illustrated
06 November 2017|Magazine, Print
A lot has changed in the world of sports journalism, notes Sports Illustrated’s Editorial Director Chris Stone in an interview with Samir “Mr. Magazine” Husni. “When I got here in 1992, Sports Illustrated to some degree represented a virtual monopoly...
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Finding the Luck with This Week’s Free Fonts
03 November 2017|design
Oooooh! Nice! That’s what one of our team said when they saw this week’s first free font. There’s something just … right … about Kelson, a free font family designed by Armasen, a group of young type designers from Brazil....
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Ikea and the Most Helpful Catalog in the World
02 November 2017|Catalog, Print
Ikea has always been known for its unique take on catalogs. The 2014 US catalog made waves by integrating smartphones into the experience through augmented reality, while the 2015 book went decidedly non-tech, saying it’s a “not an e-book; it’s...
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The Digital Ad Duopoly and the Frightening Changes to the Publisher News Feed
01 November 2017|Social Media
If you’re a publisher and you’re not concerned about the looming changes to the FB News Feed, I’d love to know why not. Facebook, to recap, is testing out algorithm changes that change how publisher content appears in users’ News...
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