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Why Brands Can’t Build Trust on Digital Alone
28 November 2017|Digital
It’s no picnic being a marketer these days. As Jeremy Kressman writes in Emarketer, “the methods and sources consumers use to vet products online is undergoing a significant shift.” “Even as some consumers place less trust in brand messages like...
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Dear Digital, The Honeymoon’s Over
27 November 2017|Digital, Print
“Ten years after the iPhone first swept us off our feet,” writes David Sax in the New York Times, “the growing mistrust of computers in both our personal lives and the greater society we live in is inescapable.”Sax notes the...
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Data Shows the Short-term Approach to Marketing is Hurting Businesses
27 November 2017|Uncategorized
When brands focus on immediate returns, marketing returns suffer. Here’s how. Magnetic Media is always a good go-to source for the magazine industry. Now, they offer a new report on the dangers of “short-termism” in ad strategy, with its emphasis...
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A Little Something Different for This Week’s Font Friday
24 November 2017|design
It’s not the 12 Days of Christmas; it’s even better. The “36 Days of Type” is an annual global challenge that celebrates the creative possibilities of the English alphabet. Each participating designer creates an alphabet in their own style, and...
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WSJ Says Book Publishers are Getting Back to Basics
22 November 2017|Print
The future of the book publishing industry looks … a lot like the past, with a couple of key exceptions. Publishers are getting back to basics, adjusting their business models to leverage the upswing back toward print and focusing on...
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Reader’s Digest and their Digital-to-Print Health Guide
21 November 2017|content, Digital, Magazine, Print
The digital-to-print trend continues, this time in Reader’s Digest. “Reader’s Digest is publishing a unique issue this week, curating its most successful digital health content to create a special ‘Ultimate Health Guide’ print issue,” explains Sara Guaglione in Media Post. “The...
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Is Losing $100 Million Enough to Make You Change Your Mind?
21 November 2017|Catalog, Print
Daniel Dejan knows he’s got some skin in the game when it comes to his thoughts on print.“You might expect a paper company to tell you that print is not dead but who wants to argue with The New York...
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Two Solid Reasons Associations Need Print
20 November 2017|Magazine, Print
For Raegan Johnson, a marketing expert in the association space, the buzz about digital marketing methods may be overshadowing an important fact. “It seems like all the marketing buzz these days is on digital methods like search, social media, and...
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It’s Beginning to Look a Lot Like … Christmas Catalogs
20 November 2017|Catalog, Print
Bonobos, Cuyana, Lunya: these three brands have more in common than being digital-first brands. They are joining the ranks of e-commerce retailers who are sending print catalogs this holiday season. “It’s about marrying brand, product and business simultaneously,” said Micky...
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New Library in China is Incredibly Beautiful
17 November 2017|Print
Sometimes you just have to stop and stare. That’s the reaction I had when looking at the pictures of the new Tianjin Binhai Library in China. At the center of the 34,000 square-foot structure sits a spherical auditorium, which has...
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