How to Protect a Brand from Social Media Flare-ups
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When it comes to the food niche, brand preference is weakening. “One of the big issues facing brands today is finding advertising context that will affirm their credibility in the eyes of the consumer instead of damaging it, whilst also...
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Print Dead? Piffle.
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Shaun Donnelly, the London-based publisher behind the design lifestyle publication Manimalist, is one of us. “Try to imagine picking up a fresh print magazine; feeling the weight, quickly flicking your fingers through the pages and prising them open so you...
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Fridays Just Wouldn’t Be Fridays without Free Fonts
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“Type is a beautiful group of letters – not a group of beautiful letters.” The above quote from Matthew Carter reminds us that truly inspired font design starts with cohesion…how each letter will work together to form a gorgeous whole....
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For Maybelline, Print and Data Blend into a Beautiful Shade of Success
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For brands in the cosmetics industry, competition for mind share is fierce. One brand, Maybelline NY, took their quest for brand loyalty into print, with some interesting results.“Women can have more than 6 brands of cosmetics in their handbag and...
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Expect to See (Lots) More Programmatic Ads from Amazon
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Amazon has just made it much easier for brands and ad agencies to serve us more ads, everywhere we go online. “Agency execs say Amazon is opening up and evolving self-service for Amazon Media Group, its advertising arm that works...
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Is That Veranda Getting Bigger?
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The magazine that celebrates living well is dropping its biggest issue in 10 years. Thirty years and still growing; that’s the way Veranda is doing it these days, with an anniversary issue set to mail soon that’s already getting rave...
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Taylor Swift Drops It…In Print
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She’s known for her theatrical live shows and her out-of-the-box marketing. Love her music or not, you have to admit that Taylor Swift knows how to package her wares. And now, she’s poised to drop something pretty incredible along with...
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Rethinking the Sports Magazine – 10 Indie Titles to Check Out
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If you’re not familiar with the folks at Stack, you might want to check them out. They do a great job of discovering indie magazine titles and making them available to a wider audience. Recently, Stack pulled together their list...
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86% of Women 18-30 Have Done THIS with Catalogs…
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Catalogs – who really uses them anymore with all the online information available? Well, if you’re at all interested in reaching adult female consumers, you might want to consider this fact: 86% of women age 18-30 have purchased an item...
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Free Friday Fonts for Bibliophiles
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A lot of the free Friday fonts we post are great for digital design or large scale print like posters and playbills. Today, we offer two for the true book lovers in the design crowd. Sreda is a slab serif...
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