Magazine Archives - Page 85 of 94

10 March 201510 March 2015|Magazine, Print

[responsive][/responsive]When Diller and co. killed off Newsweek’s print edition in 2012, it left the door open for a bargain acquisition by IBT Media and the title's subsequent relaunch in 2014. Media mogul Barry Diller and legendary editor Tina Brown couldn’t...

Uber Enters the Publishing Game With Magazine for Drivers

09 March 201509 March 2015|Magazine, Print

[responsive][/responsive]Talk about a magazine with wheels. Uber, the hugely popular ride hailing company, is launching a quarterly magazine aimed at its drivers. "The publication, which Uber employees devised and put together over the past five months, is launching in six...

New Niche Print Magazine Aims at the Physician Lifestyle

05 March 201505 March 2015|Magazine, Print

[responsive][/responsive]Success in today’s niche magazine market comes down to gaining a deep understanding not of the mass market but of your own audience, and seeing the gaps in what the market offers them. And that’s why Physicians’ Life – a...

What We Know About Magazines and Young Readers

05 March 201505 March 2015|Magazine, Print

Fact: Print magazines reach more adults and teens than the top 25 primetime TV programs (Magazine Media Factbook 2014 data). Surprised? You’re not alone. “There’s a common belief these days that only older people read magazines. Even if you’ve read...

Trade Magazines Hot in Emerging Markets

03 March 201503 March 2015|Magazine, publishing

For emerging markets, especially China, trade magazines look to be hot properties in the next few years. “Markets such as China, India, Russia and South Africa will see the fastest growth in total trade magazine revenue as local businesses look...

Creating Selfish Permanence in a Digital Design World

02 March 201502 March 2015|Magazine, Print

[responsive][/responsive]Kai Brach admits that the initial motivation for creating his new print magazine was purely selfish. “I was doing web designs for clients and I got really tired of producing something that didn't last very long; whenever you create a...

One Year Later, Allrecipes Print Venture is Booming

26 February 201526 February 2015|Magazine, Print

[responsive][/responsive]At the time, it was a fairly bold concept – take a successful digital-only platform and use that as the basis to launch a print magazine. Bold, and brilliant, as Allrecipes has grown from their initial launch in mid-2013 to...

What’s Keeping B2B Publishers Awake at Night?

23 February 201523 February 2015|Magazine, publishing

[responsive][responsive]As publishers make the shift to magazine media companies, they are faced with a whole new set of challenges. Like any challenge, identifying the issue is the first critical step in adjusting your plans, so we appreciate Alex Ford’s article...

7 Reasons Magazines Belong in Your Media Plan

20 February 201520 February 2015|Magazine, Marketing, Print

[responsive][/responsive]Can magazines play an effective part of my marketing campaign? This question is being asked in marketing blogs and industry events and the answer is ringing back with a big “yes.” As luxury retailers and digital commerce sites launch in...

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