Magazine Archives - Page 77 of 94

06 August 201506 August 2015|Magazine, Print

What a fantastic time to be in magazines. As brands turn to print to engage with their customers, magazine industry professionals are finding entirely new vehicles (yeah, pun intended) in which to contribute. Take the writers at Ford’s new quarterly...

7 Brands with Awesome Print Mags

31 July 201531 July 2015|Magazine, Print

Around here, we like to say if you’re going to do something, do it right. Make it count. It seems fitting, then, that we share this nugget. “If print is dying, brands haven’t gotten the message,” writes Dillon Baker in...

Advertisers Leaving Money on the Table

30 July 201530 July 2015|Advertising, Magazine

This spring we noted an AT&T case study that found print had four times the ROI of TV. At the time, FIPPs’ Guy Consterdine advised that “magazines should be allocated a higher share of the advertising budget than they usually receive,”...

Why Digital Ads are Losing Value at an Alarming Rate

28 July 201528 July 2015|Advertising, Digital, Magazine, Print

Matthew Ingram, writing in Fortune, waxes nostalgic for a moment in a recent article. “Back in the good old days of traditional media, advertisers and publishers were the best of friends. Publishers of newspapers and magazines and other things enjoyed...

Two out of Three Adults Do THIS 2-3 Times a Month

27 July 201527 July 2015|Digital, Magazine, Print

Digital magazine researchers find a surprising number of respondents read a lot of print titles. It was designed to quantify digital magazine readership, but the results of the Digital Magazine Publishing Study and Handbook from Mequoda uncovered a surprising thing...

Why Heavier Paper May Be a Brilliant Move for EW

22 July 201522 July 2015|Magazine, Paper, Print

Entertainment Weekly saw a 14-15% drop in ad rates the first half of this year. So they are doing what any publisher would do, laying off staff and slashing costs, right? Nope. “Instead of additional layoffs, the weekly Time Inc....

Why B2Bs Can’t Afford Not to Print

21 July 201521 July 2015|Business, Magazine, Print

Consumer trends are clear: more people prefer to read magazines in print format than in digital. And that is no less true for association members, according to Joe Stella in Association Media & Publishing. Stella, VP at content marketing firm...

Reality Check on the Digital Migration

20 July 201520 July 2015|Magazine, Print, publishing

H Bauer CEO David Goodchild pulls no punches when speaking about publishing in a multi-channel environment. “There is no question that the evolution of magazine media from a single channel medium to a sector which is synonymous with original, trusted,...

Understanding Print’s Luxurious Future

20 July 201520 July 2015|Magazine, Print

The industry in general has seen some surprising and counterintuitive trends of late, according to Michael Brunt, CMO of The Economist who writes: “…we are seeing an interesting mix of readers who engage with our brand—among our new subscribers, we...

Publisher Channels Inner Jedi to Launch Star Wars Magazine

17 July 201517 July 2015|Magazine, Print

This one takes us right back to the days when we’d run down to the corner store, allowance burning a holes in our pockets, to pick up the latest issue of our favorite magazine. Those summer afternoons would go by...

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