Ask Your Advertisers if their Customers Trust Social Media
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I know we call out Facebook a lot around here – but they certainly aren’t the only social platform taking fire lately. “As this chart from Statista shows, the Cambridge Analytica scandal seems to have resulted in a broader loss...
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Fighting Back: Marketers Allege Intentional Fraud by Facebook
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It’s been more than two years since Facebook was publicly called out for dodgy video viewership metrics. In the months that followed, speculation was rife that the “mistakes” were intentional, in an attempt to bolster their “pivot to video” initiative...
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Meet the New Marketing Power Couple
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There’s plenty of evidence that the “print versus digital” debate is no longer worth the energy it takes to participate. In fact, marketers are fast calling a truce between print and digital, and leveraging the benefits of both to improve...
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The New York Times Squares Off with Facebook
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Political ad, or independent journalism? That’s the crux of the issue in the hot debate between news organization The New York Times and social media platform/turned publisher Facebook. Earlier this spring, Facebook – under intense scrutiny to fix the fake...
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Facebook’s Print Magazine or Whatever It is
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Just last week we shared the news that Facebook has launched a print magazine. It’s true. Facebook – the behemoth of all things digital –announced the premier issue of Grow, according to Piet van Niekerk in FIPP. The magazine – a...
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Facebook (Really!) Launches a Print Magazine
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What’s new in publishing, you ask? How about this for a mind blower: Facebook has launched a print magazine. You read that right. Facebook – the behemoth of all things digital – just announced the premier issue of Grow, according...
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Would You Pay for an Ad-Free Facebook?
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Imagine a social platform where you could connect with the people and the information that’s important to you, minus the spam, the sleaze, and the intrusive advertising. Sounds great, right?  Now imagine paying that service around $7.63 a month. That’s...
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Publishers Balk at FB’s New Ad Policies
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We’ve said it before – Mark Zuckerberg either doesn’t understand journalism or doesn’t care about its importance to our democratic society.  A bold statement? Sure. But just look at the dodgy way Facebook is ranking news outlet for trust to...
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Facebook Bans 500 Million New Accounts for Fraud
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More than 500 million new Facebook accounts were flagged as fraud and deleted in the first three months of 2018, according to Alfred Ng in C|Net, who explains that these accounts were blocked within minutes of being registered. “That's an...
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The Dodgy Way FB is Ranking News Outlets for Trust
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In an effort to reestablish trust and reduce their liability in the fake news mess, Facebook has started ranking news organizations on its platform, boosting them in the news feed according to how trusted they are. But the way they’re...
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