Wait, I thought Facebook was a business
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It’s no secret we aren’t Facebook fans around here. After seeing the writing on the wall three years ago, we walked away (and didn’t miss them). Meanwhile, fake news happened, Russia happened, and so many people started to find Facebook...
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Feeding the Beast; a Former Facebook VP Speaks Out
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Seems like the Kool-Aid didn’t go down to well with Chamath Palihapitiya. The former VP for user growth at Facebook believes that social media is “eroding the core foundations of how people behave,” and he had tremendous guilt about helping...
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Why Publishers Need to Stop Caring So Much About FB Reach
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A newly released report out of the UK this week provides an interesting twist on the trust bump conversation. For a while now, we’ve been sharing the stats that most consumers trust what they read in magazines over what they...
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The Digital Ad Duopoly and the Frightening Changes to the Publisher News Feed
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If you’re a publisher and you’re not concerned about the looming changes to the FB News Feed, I’d love to know why not. Facebook, to recap, is testing out algorithm changes that change how publisher content appears in users’ News...
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Facebook Masters the Art of Tone Deaf Word Salad
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Facebook wants to help publishers get better at what they do. <insert eye roll here> “The social network Facebook today posted a set of News Feed Publisher Guidelines which tell publishers what kind of content to post and even how...
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Facebook at it Again with Inflated Reach Estimates
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In September it was revealed that Facebook’s math just didn’t add up. At issue was how FB was describing its potential reach for advertisers. “According to a recently published report, Facebook says they reach 1.5 million Swedes between the ages...
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Facebook Math…It Just Doesn’t Add Up
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According to some sketchy metrics from the good folks at Facebook, there are 300,000 invisible Swedes, and about 10 million Americans we can’t find... Let me explain. The Ad Contrarian has uncovered some ridiculousness in how Facebook describes its potential...
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Facebook’s Getting All Up in Your Messenger
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Well, at least they know they’re annoying. According to Patrick Kulp writing in Mashable, “an exec at the social network said Tuesday that it plans to roll out ads to the Messenger home screen worldwide by the end of the...
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Facebook Sharing Down…with Good Reason
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As Dillon Baker noted in Contently last year, Facebook has altered radically in its short history. “Twelve years ago, Facebook started out as a place for people to post about themselves,” Baker wrote at the time. “But lately, the platform...
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What’s Killing Publisher Reach on Facebook?
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Kurt Gessler has a Facebook problem. The deputy editor for digital news at The Chicago Tribune has seen a stark drop in the publisher’s reach on the platform in recent months. “Starting in January of this year, we at the...
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