facebook Archives - Page 8 of 9

Facebook Playing Chess while Publishers are Playing Checkers

11 May 201611 May 2016|Social Media

One analyst predicts the move to “platform publishing” will not end well for magazine media. That’s putting it mildly. The chorus is chiming in from all corners. A few days ago, Bloomberg Media’s Justin Smith said publishers were feeding on...

Media Head: Publishers are “Feeding on Facebook’s Scraps”

11 May 201611 May 2016|Social Media

Twitter\@MattNavarra Bloomberg Media’s Justin Smith says the social network makes far more money from news feed than news organizations do from linked traffic. Their content is keeping Facebook users happy, but the publishers that provide it are “feeding on the...

Can Twitter Pull It Together?

05 May 201605 May 2016|Social Media

Despite adding users, earnings are still below predictions and the Street is showing its displeasure. It’s adding users, staying relevant to existing fans and continues to be culturally relevant. So why can’t Twitter make a go of it on the...

Fear and Loathing on Facebook

04 May 201604 May 2016|Social Media

If you’re not “absolutely petrified” of FB’s empire-building tactics, you’re probably not paying attention says one publisher. “Absolutely petrified.” That’s how Neil Vogel, head of About.com, feels about the rise of distribution platforms like Facebook Instant Articles, Live Facebook, and...

No Big Surprise: Publisher Traffic from Facebook Sinks

20 April 201620 April 2016|Social Media

Some publishers saw their referral traffic crash last month, as FB pushes to keep readers inside its own content garden. Referral traffic from Facebook took a big hit last month for many of the big name publishers using the Facebook...

Facebook’s Path to Suckerdom

30 March 201630 March 2016|Social Media

One critic pulls no punches railing against publishers “fighting yesterday’s battles” with FB’s Instant Articles. Greg Krehbiel is nothing if not outspoken. His latest prediction? That publishers will, in just a few years, come to regret their decision to put...

Will You Publish on Facebook’s Instant Articles?

23 March 201623 March 2016|Social Media

When IA opens up to all in April, publishers will have to make some hard choices; at best it’s a calculated risk. “They’re better for readers on mobile devices.” That, in a nutshell, is Facebook’s primary reason why publishers should...

What it’s Really Like for Publishers Using Facebook’s Instant Articles

16 March 201616 March 2016|publishing, Social Media

At look at how the social platform publishing app is working from the folks using it most. Since spring of last year, a limited number of publishers have been allowed and encouraged to post their content directly onto Facebook using...

Print-Based News Outlets Rule on Facebook

15 February 201615 February 2016|Print, Social Media

Why are print-based media outlets leading the pack on Facebook, instead of digital-born/digital-only sources? With the continual decline in newspaper subscriptions, one would think that a print brand’s audience on social media channels would tank, as well. Not so, according...

Facebook Tweaks the Dial Away from Clickbait

10 February 201610 February 2016|Social Media

New algorithm takes aim at those breathless, compelling “I was blown away” come-ons. “When I clicked on the video I couldn’t believe it!” We’ve all done it. We saw the post and couldn’t resist clicking…on the most adorable baby, the...

Quick Links