It’s the “we told you so” moment we were afraid of. Referrals and engagement on brand sites sink dramatically with iOS roll out. “We’re not trying to go, like, suck in and devour everything.” Those were the words of Facebook’s...

Maybe what Zuck and his team should really create is a “let’s talk about this” button. It’s finally happened. After years of user requests, Facebook is poised to release something akin to a “Dislike” button. We’ve all joked about searching...

Nearly half of all adults who use the Internet get their news from Facebook. This is not anecdotal; it’s based on information from a recent Pew Research poll, according to Adrienne LaFrance in The Atlantic. The social media mega-giant now...

[responsive][/responsive]While recent research finds that time spent on Facebook is a waste for most brands, the social media giant is attempting to sweeten the pot for media publishers, with new tools and insights that aim to help them target their...

[responsive][/responsive]Fans of digital channels proclaim that social platforms like Facebook and Twitter are the place for brands to be if they are serious about their relationship marketing efforts. And digital marketers will likely tell you that the money spent on...

[responsive][/responsive]At the recent Online News Association Conference, Facebook’s Liz Heron (nee the New York Times social media editor) was grilled by overwrought journalists who are convinced that Facebook plays favorites and too closely controls what users see. “Frustration with that...

Facebook users are really good at ignoring anything that looks like an ad. Even people who actively use social media to connect with their customers are opting out of Facebook for good. And since Facebook is in business to make...