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The Facebook/Google Duopoly and the 99% Share
08 February 2017|Social Media
Are publishers thinking clearly about the value of their presence on social media? It would seem not, according to Tony Silber, writing in Folio. Silber relates a recent conversation he had with a community media publisher who views social media...
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Will You Watch? Facebook Set to Test Mid-roll Video Ads
13 January 2017|Social Media
They’ve got the world publishing videos at a mighty pace; now a plan is launched to monetize it. We’re all familiar with the YouTube video experience. You hit play, and then count down until you can click away from the...
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Facebook’s IA is Feeling the Chill
05 October 2016|content, Social Media
Many early adopters of Facebook’s Instant Articles are posting less and less; some have stopped entirely. Are publishers turning a cold shoulder to the platform? Instant Articles, the controversial news publishing platform launched by Facebook in May of 2015, has...
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Can Third-Party Verification Help Facebook Save Face?
04 October 2016|Social Media
The ANA is calling for transparency; maybe this will finally be what tips the scales back toward sanity in the digital ad space.  Facebook, you’ve been called out. In the wake of its video metrics controversy, the social platform is...
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Mid-Roll Ads on FB Just Won’t Fly. Here’s Why.
09 September 2016|Advertising, Mobile, Social Media, VIdeo
“Audiences are now accustomed to having control over the content they consume, and you can't put that genie back in the box.” Did Facebook just make a critical error? According to Carrie So writing in Advertising Age, they sure did....
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Shocker: Facebook is Making Money on Your Content…and You’re Not
31 August 2016|content, Magazine, publishing, Social Media
“Note to magazine-media executives: Social media clearly is a fabulously innovative 21st Century town square, but it’s not altruistic.” – Tony Silber, Folio:  When Facebook announced yet another change to their publisher policies this month, the indignation was palpable, as...
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Digital Ad Burnout? You Betcha
10 August 2016|Advertising, Digital, Social Media
Digital media is worried that readers are burning out on ads. Ya think? Mass media in catching on to what a lot of us in the industry have known for a long time now: The average consumer is pretty much...
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What Publishers Stand to Lose in the New FB Algorithm
06 July 2016|Social Media
The platform tightens the lid on publisher content…again. What’s at stake? Facebook tweaks its algorithm, and the business world loses its mind, yet again. And with good reason, if you happen to publish business content on the social channel. “Facebook...
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What Can $50 Million Buy Online These Days?
29 June 2016|Social Media, VIdeo
Facebook is throwing some major dollars into promoting their Live video platform. Are we falling for it hook, line and Chewie Mask? Zuckerberg really wants his new Facebook Live platform to succeed. In fact, he wants it so badly that...
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How Facebook is Eating Journalism
22 June 2016|Editorial, Social Media
“Although it may seem like good news for media companies that total digital ad spending swelled 20 percent last year, it’s mostly good news for Facebook.” U.S. consumers are a skeptical bunch when it comes to their media, giving news...
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