Direct Mail Archives - Freeport Press

Direct Mail for the Holidays in Three … Two … One

20 October 202020 October 2020|Marketing, USPS

Mail volume is down overall … so direct mail is really not so important anymore, right? Seems quite a few businesses believe that, but they couldn’t be more wrong, according to Al DiCroce in TribLive. “While it’s true the volume...

Why Brands Need the Post Office to Function

26 August 202026 August 2020|USPS

Your business sends out a marketing piece. Would you rather get a 9% response rate, or a 1%? It’s not a trick question; it’s an honest look at the difference in response rates between direct mail (9%) and email, paid...

The Real Reason Direct Mail is Resurging

14 May 201914 May 2019|Print

To answer the burning question of marketers across brands, yes, direct mail is still a “thing.” In fact, it’s a resurging thing, according to Bruce McMeekin writing in Forbes. “Integrated with new media, savvy marketers are discovering that direct mail...

Fresh Data on Direct Mail to Help Make the Sale

21 March 201910 November 2021|Marketing, Print

As print’s place in the multi-channel marketing strategy evolves, so do the questions our sales teams and our customers have. Earlier this week I shared my thoughts on D. Eadward Tree’s excellent post “8 Ways Media Sales Reps Can Increase...

The Ultimate Direct Mail Deck

25 September 201825 September 2018|USPS

We talk about the stats all the time – like how direct mail is a proven top influencer among affluents…. …or how effective direct mail is in B2B sales, and how it enjoys the highest ROI among channels. The facts...

Here’s to Old Friends … This DM’s for You

20 September 201820 September 2018|Advertising, Print

As so much of the world turns to digital, why is it that direct mail still works so well? According to Money Mailer CEO John Patinella, direct mail is effective because “giving, receiving and handling tangible objects remain deep and...

4 Pro Tips to Maximize the Power of Direct Mail

07 June 201807 June 2018|Advertising, Print

If any of these critical elements are overlooked, you’re probably wasting a lot of time and money. Even in our omnichannel experience, direct mail is often called “the most direct pipeline to consumers.” And there is plenty of innovation going...

Direct Mail – 8 Reasons Why the Cool Kids are Doing It

26 February 201810 November 2021|Advertising, Print

All the cool kids are doing it. Google uses direct mail to send promos for Ad Words. Amazon’s doing it; even Facebook is turning to direct mail, hoping it will help get them out of hot water caused by all...

Big Data and the Potential of Real Time Direct Mail

08 August 201708 August 2017|Print

Direct mail gets an undeserved rap for being old fashioned – and it’s still one of the highest performing channels out there. “The response rate for direct mail is 5.1%,” explains Paperplanes’ Dan Dunn in a MarketingProfs podcast. “Compare that...

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