Neuromarketing and the Direct Mail Advantage
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“How many unread emails are in your inbox right now?”It’s an interesting question, posted by Samantha Owens Pyle in The Business Journals.And she has a follow-up for those ‘inbox zero’ types (like me), as she asks “how many emails from...
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What Four out of Five Consumers Do Every Single Day
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Want almost guaranteed connection with your audience? This is it. In spite of massive changes in how businesses do business and consumers consume, when companies are looking for the most direct pipeline to new customers, direct mail remains a solid...
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Politicians in Your Mailbox: What Really Works
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How politicians are going old school to introduce themselves to the people they need to reach. It’s that time of year when mailboxes are filled with political advertising. Does it all hit the bin as soon as it comes in...
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Return to Sender; Email Unknown
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Americans are completely tied to their emails, and your message is not getting through. If the results of a recent Adobe survey are any indication, marketers who rely on email for communication are facing some tough sledding. “Adobe today released...
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Learn to Create DM that Really Performs
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From mailing list to message to form, this video series will teach you how to find the right balance that drives outstanding response to your direct mail campaigns. If you’ve studied direct mail at all, you’re probably already familiar with...
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Looking for ROI in All the Wrong Places
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Want a real return in this age of digital fraud and waste? Think mail.  Recent figures from Target Marketing show that the majority of advertisers are planning to increase their digital spend this year, even in the face of massive...
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Go Big or Go Home with Direct Mail
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Want to improve your DM results? It’s time to step waaaay outside your comfort zone. We all know the old saying about the definition of insanity. And yet, marketers consistently fall into the trap of striving for different results without...
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Direct Mail: Are You Doing it Wrong?
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It can be hugely powerful…as long as you avoid direct mail’s pitfalls. How do you use it? When executed properly, direct mail offers a fantastic return on your investment. The problem, according to Summer Gould in Target Marketing, is that...
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How One Millennial Really Feels About Direct Mail
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Raised on electronic devices, digital natives show a surprising affinity for “real” mail. Unlike digital ads (she calls them intrusive and annoying), direct mail is personal but not “in a creepy way,” says Jordan Alfonso, a well-connected Millennial writing in...
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3 Ways to Make More Money with Direct Mail
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Is your direct mail getting good returns? Try these three things to start boosting your ROI. Direct Marketing Association’s 2014 Statistical Fact Book says that 75% of consumers say they open “almost all” of their mail. Close to 80% will...
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