Direct Mail Archives - Page 3 of 3

The Kitchen Table Factor: Why Print Mail Trumps Digital

25 February 201525 February 2015|Print, USPS

In any customer relationship, attention, relevance, trust and access are critical to success. If you can gain that kind of personal and direct access to your prospects, imagine how that could change your sales program. We talk about direct mail...

Direct Mail Up, While Rates Still Up In the Air

16 February 201516 February 2015|USPS

[responsive][/responsive]It’s a case of going about your business no matter what. Despite increasing postal rates and continued uncertainty at the USPS, direct marketers are steadily increasing the volume of mail they send. “If you draw a line [of advertising mail...

NJ’s Junk Mail Bill is Redundant and Costly

02 December 201402 December 2014|USPS

[responsive][/responsive]A New Jersey legislator is sponsoring a bill that could potentially cost the state “tens of thousands of jobs, and hurt the economy in a huge ripple effect,” according to Seth Augenstein on NJ.com. The bill would establish a statewide...

How Email Has Helped Clarify the Value of Direct Mail

11 November 201411 November 2014|Digital

The digital avalanche has changed the way we communicate. It has forced marketers to more fully understand their audience and how and when they prefer to communicate. And while many predicted that emails would replace commercial direct mail, it really...

A Fresh Look at Lead Generation

29 October 201429 October 2014|Print, USPS

[responsive][/responsive]Lead generation – it’s behind most of what we do in B2B marketing, and it’s crucial for keeping the sales funnel full. If you aren’t getting the results you need, it might be time to take a fresh approach to...

Direct Mail in the Vacuum

23 September 201423 September 2014|Print, USPS

[responsive][/responsive]Nature and marketers abhor a vacuum. Which is why now may be the right time for your company to take a fresh look at your direct mail program. “Direct mail, in terms of volume, is in decline. This would usually...

The Politics of Direct Mail

12 August 201412 August 2014|Marketing, USPS

[responsive][/responsive] So Al Gore helped make Blackberrying a “thing” and Obama is often considered our first “digitally grass roots” president, but when it comes to getting out the vote, campaign managers are still banking on direct mail. “Campaigns, party committees...

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