content Archives - Page 7 of 9

Facebook to Escalate a Bidding War for Native Content?

15 April 201515 April 2015|content, Digital, Editorial, Social Media

Is Facebook poised to start a bidding war with Google? It could be, judging from a recent patent application filed by the Zuckerberg et al. “The patent application,” notes Business Insider’s Lara O’Reilly, “details an ad exchange that combines an...

Readers Not Loving the Content Treadmill

15 April 201515 April 2015|content, Website

The goal is sound: to keep the reader on the site, forestalling their inevitable bounce by feeding a running supply of story after story. To achieve this kind of stickiness, many publishers have incorporated the idea of the “infinite scroll”...

Why Journalists Are Not Happy These Days

19 March 201519 March 2015|content, Editorial

[responsive][/responsive]The hallmark of good technology is that it makes our lives easier, more enjoyable and therefore makes us happier. So why are so many journalists saying that working in this digital tech-heavy age is harder than ever? “According to the...

The Editors Guide to Brand Publishing in the New World

25 February 201525 February 2015|content, Editorial, publishing

“Telling great stories is always an editor’s top priority, but working with a brand adds an entirely new set of priorities,” says Ryan Galloway in Contently. “Suddenly having clients to please and marketing KPIs to hit can make the transition...

Digital Media, You Have Curation Problem

23 February 201523 February 2015|Digital, Magazine, Print

Among magazine readers, the preference for print goes way beyond a simple romance with the look and feel of glossy paper. To be successful, a print publisher must master the idea of finite space, creating a carefully curated edition each...

Is Snapchat About to Jump the Shark?

03 February 201503 February 2015|Apps, content, publishing

Snapchat is about to become a publisher. “Today, the image messaging app announced that it is going to become a new kind of publisher. Publications such as National Geographic, CNN, Vice, and Yahoo, amongst many others, will be pushing content...

Conde Nast Allows Editors to Work with Advertisers

29 January 201529 January 2015|Advertising, advertorial, content, Magazine

[responsive][/responsive]It’s a sentence we couldn't have imagined ten years ago: “Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images,” writes Michael Sebastian in...

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