content Archives - Page 8 of 9

The Essential Role in Your Brand Newsroom

13 November 201413 November 2014|content

[responsive][/responsive]These days the barrier to entry into content publishing is ridiculously low. That’s a terrific thing, and a terrifying prospect. If your company is engaging in brand marketing with content, solid editorial oversight is critical. Yet, maybe because of the...

Kevin Spacey on Storytelling: 3 Keys to Getting it Right

07 October 201407 October 2014|content, Marketing

Kevin Spacey got a standing ovation when took the stage at least month’s Content Marketing Institute. “But why was Spacey at a marketing conference, you ask? Good question,” writes Mark Jones in CMO By Adobe. “The word on the conference...

Tales of the City to Launch Online and In Print

25 August 201425 August 2014|content, Print, Website

[responsive][/responsive]How does one compete in the high stakes world of fashion retailing? If you are Warehouse, you do it with a three-year commitment to content, both digital and print, according to Jennifer Faull in The Drum. “Warehouse has launched an...

Death to Content: Long Live the Editor!

25 August 201425 August 2014|content, Editorial

[responsive][/responsive]Look at any good size marketing department and you’ll probably find a content marketing manager, an online content developer, copywriters and such, but what about a professional editor? That role, or what passes for that role, is often handled by...

Wearable Tech and the Future of Content

07 August 201407 August 2014|content

As brands of all stripes become content publishing companies, they’ve adapted to the changing tech landscape by using responsive design for smartphones, micro blogging content for social feeds, tablet versions of their magazines and a host of other considerations. What’s...

Shut Off the Noise with Print

28 July 201426 August 2021|content, Print

There are countless distractions on every digital screen. Even as I write this post, I've stopped to check email, gotten a text message about a thunderstorm heading my way, and waited out two video ads to get to the story...

3 Ways to Get More Mileage Out of Your Content

23 July 201426 August 2021|content

As custom content becomes ever more important to any company’s marketing strategy, adapting that content to a range of platforms and formats takes some finesse. “If you’re thinking of a specific context when you create content, your mind naturally wraps...

Study: Sponsored Content Has a Trust Problem

16 July 201426 August 2021|content

Native advertising and sponsored content are big business these days, with the vast majority of publishers offering some kind of native ad opportunities, writes Joe Lazauskas of Contently, a content strategy firm. Yet a recent study points up the major shortcomings of...

Automated Content: A Brilliantly Bad Idea?

09 July 201409 July 2014|content

We are stumped on this one. According to an article by Andrew Beaujon on Poynter.org, “AP will use robots to write some business stories.” The article refers to Associated Press’ recent announcement that they are planning to use technology from...

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