content Archives - Page 6 of 9

07 October 201507 October 2015|content, News

Digital advertisers haven’t been able to move the needle on digital ad perceptions. Americans’ trust in the news media is at an all-time low, and our trust in digital advertising hasn’t improved a bit over the past two years either....

Content Provider or Experience Maker?

01 October 201501 October 2015|content

Samir “Mr. Magazine” Husni was in South America recently, speaking with members of the media agency and marketing industry at the Media24 conference in Sandton. There he spoke on the state of print today, and the changing role of editors...

Scarcity over Scale – When Size Doesn’t Matter

28 September 201528 September 2015|Advertising, content, Digital, Magazine

Two publishers explain why mass market is not the value proposition that their advertisers are looking for. “When anyone can buy traffic, what value does the marketer get from that? And what is unique about that audience?” Breaking Media’s CEO...

Is Your Content Good Enough for Print?

25 September 201525 September 2015|content, Editorial

These 10 print magazine tips will make you a master online content creator. While they might not admit it publicly, the best online content creators understand that they can learn a lot from good old print. “[Fans of the Internet]...

The Growing Impact of Association Media

21 September 201521 September 2015|content, Digital, Print

There’s a subtle and powerful shift happening in the world of nonprofit associations. “Whether by realizing cost efficiencies or by having a better understanding of the power of a media group’s ability to market an association’s mission to its membership,...

Is Reading 1,000 Words a Minute Too Dang Fast?

29 July 201529 July 2015|content

In the course of the average work day, most of us have a lot of reading material to get through. Industry news, favorite blogs, emails, etc. can take up a considerable chunk of our productive time. A Boston start-up called...

Publishers Consciously Uncoupling Content from Brands

22 June 201522 June 2015|content, publishing

Last week we talked about the new digital disruption as Apple and Facebook prep for owning the news stream. As more third party aggregators host the news “in partnership” with traditional news media, publishers are retooling their teams to accommodate....

Real Estate Turns to Content for Serious Brand Building

29 May 201529 May 2015|content, News

Something interesting has been happening to journalism as Americans lose confidence in big name news organizations and consumers become choosier on where they go for information. Brands are hiring journalists and creating their own news vehicles, and it’s happening now...

6 Myths About Millennials and the Media

28 May 201528 May 2015|content, Editorial, News

Digitally native, the millennial generation is often thought to be abandoning traditional media for digital, and especially social, alternatives. But what do we really know about them? “Are millennials too cheap to pay for newspapers? Is social media leading to...

What Part of “Don’t Deceive Your Readers” Aren’t We Getting?

12 May 201512 May 2015|Advertising, advertorial, content

[responsive][/responsive]Sixty-three percent of Association of ANA members surveyed reported that they plan to “increase their spending on native advertising this year,” according to Lucia Moses in Digiday. This, in spite of the fact that “…earlier studies have shown people often can’t distinguish...

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