content Archives - Page 4 of 9

17 August 201617 August 2016|content, Digital, Magazine, Print

For media brands, the decision to post content online or in the printed magazine can be agony. At Forbes, they’ve got it figured out. The story is hot, the topic is trending, and the article is beefy and rich. Do...

Sponsored Content and the Death of Media Brands

04 August 201604 August 2016|Advertising, content

It’s become a lucrative revenue stream for media brands….but sponsored content may be keeping them from seeking a truly sustainable business model. And that’s a big problem. Joe Pulizzi really hopes he wrong on this one, but he believes sponsored...

Pokémon What Now?

25 July 201610 November 2021|Apps, content

As we search for business lessons in the game’s wild success, it’s natural to ask: What’s the takeaway for publishers? Or are we wasting our breath?In the wake of Pokémon Go’s rampant, pandemic success, industry bloggers of every stripe are...

Reuter’s to Publish Print Magazine for National Conventions

12 July 201612 July 2016|content, Print

Look for Reuter’s special edition magazine this summer during the Republican and Democratic national conventions in Philly and Cleveland. What’s the next big thing in political reporting? According to Reuter’s, it’s print. “From Facebook Live to short e-newsletters to Snapchat...

Magazine Media and the Sweet Spot for Brands

06 June 201606 June 2016|content, Magazine, Print

Marketing chatter lately may be all about video, but research shows there’s another channel that is more cost-effective for building your brand. Drop in on any marketing strategy meeting today and you’ll undoubtedly hear talk about video content. Yes, it’s...

Content Marketing Gets Inked

06 June 201606 June 2016|content, Magazine, Print

We are drowning in digital content. Small wonder savvy brands are embracing print as a solid channel for their content marketing. “Everyone is publishing: blog posts, white papers and eBooks, content in email marketing and marketing automation, posts on Twitter,...

You Gotta Hand it to Facebook

25 May 201625 May 2016|content, Editorial, publishing, Social Media

Anyone who remembers AOL in the ‘90s is having an eerie sense of déjà vu with Facebook’s Instant Articles. Is it a case of fool me twice? It’s like the ’90s all over again; and not in a good way...

The Big Digital Snooze and Print’s New Future

09 May 201609 May 2016|content, Digital, Print

As digital fatigue sets in, readers are waking up to newspapers and news magazines. Think you’re maxed out on digital content now? According to the folks who track these kinds of things, it’s only getting worse. “We can point our...

The Oft-Ignored Story of Magazine Media Growth

21 April 201621 April 2016|Advertising, content, Digital, Magazine, Marketing, Print

Despite challenges in measurement and reporting, the evidence of magazine media’s growth is becoming increasingly difficult to ignore. Something fascinating is happening in the magazine media industry, and it’s an often ignored story according to research consultant Marius Cloete, writing...

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