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Want Newsstand Success? Think Mission First

03 April 201710 November 2021|content, Editorial, Magazine

When Saturday Evening Post changed the direction of their editorial mission in the late ‘50s, the results were fast and profound.“A change in editorial mission can kill even the most successful titles, as pointed out in The Curtis Caper by...

The Publishers That are Getting Paid Content Right

16 February 201716 February 2017|content, Digital, News

The shift away from ad-supported content to paid content models is gaining momentum. Witness the New York Times’ focus on subscriptions and what that means for publishers. The once heavily ad-based publishing business model is now driven more by subscription...

Mr. Magazine Muses on the Content of our Popular Magazines

01 February 201701 February 2017|content, Magazine

“The substance of the content of magazines has always been important. Each letter of each word formed matters. And when you string those letters together to make words, you then begin to create sentences, followed subsequently by paragraphs, followed by…well;...

New York Times’ Focus on Subscriptions is Massive News for Publishers

24 January 201724 January 2017|content, News

The once heavily ad-based publishing business is altering in radical ways, at a pace that is hard to fathom. So much so that the New York Times is now more driven by subscriptions than by ad sales, according to an article...

Pulizzi Drops a Bomb about Long Form Content

17 January 201717 January 2017|content, Marketing

Hold on tight, folks. When Joe Pulizzi speaks, content strategists listen. And Pulizzi just dropped a bomb about the importance of long-form content – in-depth articles, detailed podcasts, longer videos, and custom brand magazines. Social media has changed the way...

Can Algorithms Replace Human Editors?

06 October 201606 October 2016|content, Editorial

Facebook’s trending news algorithm failed spectacularly; other sites are still giving it a try. Are they misguided? Can an algorithm replace human editors when it comes to curating a news feed? The question is making the rounds in the industry,...

People, Not Platform, is What Really Matters to Publishers

07 September 201607 September 2016|content, Digital, Print

Rebecca Mock These industry experts insist that print’s changing role means publishers must put the audience at the center of any strategy. Print, as we’ve been saying for months now, has a new role in the marketing mix. Many media...

Let’s Attract Readers

01 September 201601 September 2016|content

A senior editor at The New York Times shares his insights on what makes a compelling header. Crafting excellent headlines is one of the true arts in writing. And now, thanks to some excellent testing by the New York Times,...

Shocker: Facebook is Making Money on Your Content…and You’re Not

31 August 201631 August 2016|content, Magazine, publishing, Social Media

“Note to magazine-media executives: Social media clearly is a fabulously innovative 21st Century town square, but it’s not altruistic.” – Tony Silber, Folio: When Facebook announced yet another change to their publisher policies this month, the indignation was palpable, as...

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