content Archives - Page 5 of 9

Third Party Distribution: Too Much of a Crapshoot?

13 April 201613 April 2016|content, Digital

Publishers are finding that engaging with readers via Apple News and other third party platforms is too random and unreliable to offer a sustainable business model. Apple News got off to a rocky start. When the third party content system...

Journalism, Clickbait and the Edge of Peak Content

07 April 201610 November 2021|content, Digital, Editorial

“The audience-building process is shifting its focus from quality to unabated eyeball collection tactics, with pernicious consequences.” ~ Frederic FillouxJournalism doesn’t have a clickbait problem. It has a content problem, asserts Chris Sutcliffe in The Media Briefing.Sutcliffe cites media commentator...

Digital Dysfunction and the Broken Ad Industry

06 April 201606 April 2016|Advertising, content, Digital

The “mortgage-backed securities” equivalent in the shady digital ad game means advertisers are getting minuscule returns on their investment. Can it be fixed? According to recent research, marketers are pouring their dollars into internet advertising at a rate that is...

Once Again, Content Is King, Queen and Aces

18 February 201618 February 2016|Advertising, content, Magazine

Customers are will to pay for quality content minus the BS. And publishers are taking it to the bank. The American Magazine Media Conference (AMMC) held in New York a couple of weeks ago had a wholly different tenor than the...

WSJ Breaking up with LinkedIn?

16 February 201616 February 2016|content, Social Media

In a decidedly “it’s not me, it’s you” move, The Wall Street Journal removes its LinkedIn sharing option on its articles. What’s behind the breakup? Just as Prevention magazine announced its breakup with advertisers, the Wall Street Journal announced a...

Turning Up Your Indie Brand Power

11 February 201611 February 2016|Advertising, Marketing

With tech barriers to publishing ridiculously low, success depends on the power of your brand. “It’s very easy to build an app,” said AOL CEO Tim Armstrong at last week’s American Magazine Media Conference. “It’s incredibly hard to build a...

What Brands Need to Know as Content Goes Mainstream

24 December 201524 December 2015|content, Marketing

Most brands will crash and burn at marketing with content because they don’t get their story right; get smarter now. Seems everyone’s posting this month about their predictions for 2016. And with so much going on in the industry –...

7 Retailers Nailing it with Content

27 October 201527 October 2015|content

We would love to have been in on the creative meetings when the team at Patagonia came up with their “Worn Wear” campaign a couple of seasons ago. Screened inside their stores on Black Friday, the video tugs on the...

Are Publishers Digging Their Own Graves with Brand Content?

20 October 201520 October 2015|content, publishing

At the heart of the debate over native advertising is this central truth, summed up in one concise statement: “…these days, advertisers wield a lot more power and influence over media companies because they [publishers] are desperate for their dollars,”...

Why Your Brand Needs to Get All Emotional

19 October 201519 October 2015|content

It’s time to shift our thinking from “are they listening?” to “do they care?” Consumer habits in our multi-platform world are changing, moving from a mass market mentality to a self-selected tribal approach. In magazine publishing, we see this in...

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