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More Publishers Wake Up to Paid Content Strategies

14 March 201914 March 2019|content, Publisher

“We’ve made a huge mistake.” That’s the general sentiment among publishers discussing the current state of the magazine industry at Digiday’s Publishing Summit Europe earlier this month. According to Lucinda Southern of Digiday, 150 publishers gathered to talk reader revenue...

Whoa There, Influencers, It’s Time for a Reality Check

05 February 201905 February 2019|Advertising, Digital

It’s starting to look like 2019 is the year social media gets a beat-down and a shake-up. From Apple blocking an internal Facebook app to calls for increased regulation on social platforms, it appears the public has finally had it....

An Insider’s Look at the Digital Media Wasteland

04 February 201904 February 2019|content, Digital

John DeVore has seen a thing or two in the 20 years he’s been working online. “I am a writer and an editor who launched his first site in 1999,” DeVore writes in Medium. “Since then, I have either launched...

Print vs. Digital Magazines: What Readers Prefer

21 September 201830 August 2021|Digital, Print

Freeport Press promoted a 10-question survey to magazine readers in North America (demographics chart below). The survey, which was open for three days in September 2018, generated 1,226 responses. Of those responses, 1,141 were solicited through Survey Monkey. The rest were in response...

Converting Free Readers into Paying Customers – The Hope of Paid Content

14 August 201810 November 2021|content, News

According to publishing consultant Peter Houston of Flipping Pages Media, by now we should all pretty much agree that paid content is the future of the news media. There’s a caveat, however.“Recognizing the strategic advantage of re-establishing a reader revenue...

When Science Just Disappears – a Digital Disaster

30 April 201830 April 2018|content, Digital

Call it the stuff of scientific nightmares. No, we aren’t talking about walkers, incurable diseases or artificial intelligence run amok. It’s much simpler than that – and it actually happened. “Epidemiologist Kay Dickersin joined The Online Journal of Current Clinical...

3 Publishers that are Fueling Growth by Repurposing their Assets

02 April 201802 April 2018|content, Magazine

Repurposing content has long been a mantra of the content marketing world. It makes perfect sense; companies spend a lot of resources to create good content. Using that content in as many ways as possible leverages that investment to maximize...

What Magazine Content Does Really, Really Well

11 July 201711 July 2017|content, Digital, Magazine, Print

Regardless of whether it’s in print or on digital, magazine media outperforms other media in several key areas. “Their particular sweet spot is to act as a key driver of the metrics that help consumers understand what sets one product...

Magazines Were Made For This Moment

17 April 201717 April 2017|content, Magazine, Print

While we consume enormous amounts of news, entertainment and social chatter online, one magazine industry exec sees a new role for his product. “Fewer people are reading short stories (in book form) and novels, and instead they are turning to...

Fake News Alert: Dial I For Irony

05 April 201705 April 2017|content, News

Irony alert – from where we sit, a lot of native advertising and sponsored content is just a hair’s breadth away from fake news. In fact, the fake news uproar has just about killed off native advertising as a viable...

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