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Fighting Short-termism with the Facts of Modern Print Advertising
12 June 2019|Catalog, Magazine, Print
Short-termism … it’s the practice of concentrating on immediate gains or profits at the expense of long-term security. And some industry experts believe it’s rampant in current ad strategies. “Digital can produce cheap, quick results,” said Helen Bazuaye, global editor...
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The 500-year Appeal of Big, Physical Marketing
08 May 2019|Catalog, Print
1498. Apparently, that’s the year of the first recorded catalog in existence, according to Nicola Brown in Skyword. It was a list of books for purchase, printed a mere 58 years after Gutenberg changed everything. Marketing evolved to adapt then,...
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Here’s the Next Generation of Catalog Buyers … and it’s HUGE
14 January 2019|Catalog, Print
Their collective wealth could reach a whopping $24 trillion in the next couple of years, and many brands have been poised to leverage their digitally-native consumer habits. Yet according to Lisa Henthorn in Multi Channel Merchant, the current generation of...
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It’s the Most Wonderful Time … for Print Catalogs
30 November 2018|Catalog, Print
Dear Santa, I want a highly personalized and relevant marketing experience this holiday season. Please skip the fruitcake …. AND the marketing emails. Sincerely,  A modern retail customer If we could pen a letter to the imaginary marketing Santa in...
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Print Catalogs, Then and Now – Putting the Digital Disruption into Perspective
13 November 2018|Catalog, Print
Wayfair. Williams-Sonoma. Neiman Marcus. Amazon. The list of consumer brands sending beautifully printed catalogs this holiday season is impressive. And when you put the history of catalogs into proper perspective, you realize that, while print fell out of favor for...
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Print Catalogs in the Age of Amazon … Why?
23 October 2018|Catalog, Print
Print catalogs are still important in the age of Amazon. Says who? Well, Amazon, for one. They are sending a toy catalog for the holiday season to grab a share of the gap left by the demise of Toys ‘R...
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5 Stats To Make You a Believer in Print Catalogs
02 October 2018|Catalog, Print
The one thing even the most jaded marketer can agree on is that catalogs these days look nothing like their heavyweight doorstop-style volumes of their grandparent’s generation. While we saw them slimming down over the years in part to save...
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The Holidays are Coming – Is Your Catalog Mailing on Track?
27 September 2018|Catalog, Print
The stores are full of Halloween candy, and you know that catalog season is not far behind. For brands that market via catalogs, they’ve no doubt already put a lot of thought and work into their year-end catalog plans. Now,...
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Amazon is Printing a Toy Catalog – and I Can’t Wait for Christmas
05 July 2018|Catalog, Print
Amazon – the largest face of online retail today – is making a bold move in print for the upcoming holiday season. “In a drive to win the business up for grabs after the demise of Toys ‘R’ Us Inc.,...
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Smart Ways to Boost Distributor Sales with Your Catalog
11 April 2018|Catalog, Print
9.8 billion.  That’s how many catalogs were mailed in the U.S. last year, according to figures from the U.S. Postal Service.  “That’s impressive—but more impressive is the 23 percent increase in overall response rate, owing largely to better targeting and...
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