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Search is Back as the Top Referral Source

15 March 201815 March 2018|Digital, Social Media, Website

Well, this is interesting. According to data from Shareaholic, last year marked a turning point in the search vs. social traffic debate. “After a year fraught with terms like ‘fake news,’ and headlines centering around brand safety issues and extreme...

On the Rebound from Facebook, Publishers Turn to Pinterest

14 March 201814 March 2018|Social Media

This year’s sweeping changes to Facebook’s newsfeed have proved to be the final straw in the social platform’s relationship with many magazine media brands. From the publisher’s POV, dealing with yet another algorithm change that will drive even less referral...

Facebook Live Hits the Skids

07 March 201807 March 2018|Social Media

When publisher payments dried up early last year, so did the video content. Is it RIP for Facebook Live? For Tastemade, a digital native brand with a focus on food and travel, Facebook Live videos were a lucrative revenue stream...

What Happened When a TV Station Took a Two Week Facebook Fast

28 February 201828 February 2018|Social Media

It’s a dilemma. Facebook is becoming increasingly unfriendly to news publishers with their new algorithms, and referral traffic is dropping fast. On the other hand, Facebook is a go-to source of “news” for so many, that news brands often say...

Facebook Turning to Direct Mail to Fix Fake Ads

21 February 201821 February 2018|Social Media

Some days I swear this stuff just writes itself. Facebook just announced it will now use decidedly non-digital means to verify the identities of political ad buyers on its platform. The social network has come under a lot of...

If You Read One Thing Today, Make it This Post from Adam Tinworth

21 February 201809 November 2021|Social Media

Every day I curate and comment on industry news and insights I think our readers will find helpful, inspiring, infuriating or encouraging. Today, I’m sharing this post from Adam Tinworth about Facebook, journalism, and the ten years they’ve been sharing...

Media and Marketing Execs Face their Digital Reckoning

14 February 201814 February 2018|Digital, Social Media

It was just one year ago that Proctor & Gamble’s Marc Pritchard presented the company’s get-tough plan to his fellow execs at the IAB’s annual leadership meeting in Florida. “The days of giving digital a pass are over,” he said at the...

Ditching Instant Articles? You’re Not Alone

08 February 201808 February 2018|publishing, Social Media

Question: What do Cosmopolitan, CBS News, The Onion, National Geographic, The New York Times, The Washington Post and the Weather Channel all have in common? Answer: They were all initial partners in Facebook’s Instant Articles when it launched in 2015,...

Facebook Needs to Just Stop It

07 February 201807 February 2018|Social Media

Last week, Mark Zuckerberg recalled traveling across the nation listening to the common folk last year (yeah, I don’t remember that either; I must have missed his stop near us in Ohio). Along the way, he noticed “one theme people...

Twitter and the Fake Bot Rabbit Hole

31 January 201831 January 2018|Social Media

The high cost of being popular; an incredible look inside social media’s black market. When a member of Britain’s House of Lords, who also happens to sit on the board at Twitter, has 25,000 purchased followers on her account, there’s...

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