“Facebook Did Not Respond to a Request for Comment For This Article”
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The social giant seems increasingly prone to distancing itself from responsibility by enacting sweeping changes meant to fix what’s broken. By now you’ve probably heard about the massive data breach that impacted up to 90 million users. Oddly, the general...
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Facebook’s Brand Safety Measures Don’t Measure Up
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Brands that advertise online are becoming increasingly wary of being associated with extremist content. Having your ad appear in the wrong context can be a killer blow to any brand’s reputation. Facebook is responding by giving advertisers more visibility into...
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The Lawsuits Mount Up for Facebook
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The legal troubles for Facebook continues.  In light of dodgy viewership metrics and unsupported ad reach claims, the marketing industry is (finally) standing up to the tech giant. Previously this year we saw several marketers sue Facebook over their “misrepresentation”...
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Ask Your Advertisers if their Customers Trust Social Media
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I know we call out Facebook a lot around here – but they certainly aren’t the only social platform taking fire lately. “As this chart from Statista shows, the Cambridge Analytica scandal seems to have resulted in a broader loss...
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Ditching the Duopoly in the Pivot to Paid Content
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As we’ve noted before, there’s a gap in the publishing industry that appears to be widening. On the one side, we have the stats on print ad revenue that continues to show declines in the market overall. On the other...
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Fighting Back: Marketers Allege Intentional Fraud by Facebook
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It’s been more than two years since Facebook was publicly called out for dodgy video viewership metrics. In the months that followed, speculation was rife that the “mistakes” were intentional, in an attempt to bolster their “pivot to video” initiative...
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Meet the New Marketing Power Couple
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There’s plenty of evidence that the “print versus digital” debate is no longer worth the energy it takes to participate. In fact, marketers are fast calling a truce between print and digital, and leveraging the benefits of both to improve...
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Facebook Finally Blinks – and the News Industry Should be Grateful
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According to Franklin Foer writing in the Atlantic, Mark Zuckerberg moved fast and broke stuff. Lots of stuff. And now, the media actually owes him a debt of gratitude for finally forcing news media to confront their demons. “He broke...
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The New York Times Squares Off with Facebook
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Political ad, or independent journalism? That’s the crux of the issue in the hot debate between news organization The New York Times and social media platform/turned publisher Facebook. Earlier this spring, Facebook – under intense scrutiny to fix the fake...
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Facebook (Really!) Launches a Print Magazine
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What’s new in publishing, you ask? How about this for a mind blower: Facebook has launched a print magazine. You read that right. Facebook – the behemoth of all things digital – just announced the premier issue of Grow, according...
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