Meaningful engagement – it’s the new standard by which posts will be evaluated for inclusion in your news feed. For brands, this means organic reach will continue to drop, while FB shifts to featuring “meaningful” content – ostensibly one’s family...

It’s no secret we aren’t Facebook fans around here. After seeing the writing on the wall three years ago, we walked away (and didn’t miss them). Meanwhile, fake news happened, Russia happened, and so many people started to find Facebook...

Seems like the Kool-Aid didn’t go down to well with Chamath Palihapitiya. The former VP for user growth at Facebook believes that social media is “eroding the core foundations of how people behave,” and he had tremendous guilt about helping...

A newly released report out of the UK this week provides an interesting twist on the trust bump conversation. For a while now, we’ve been sharing the stats that most consumers trust what they read in magazines over what they...

If you’re a publisher and you’re not concerned about the looming changes to the FB News Feed, I’d love to know why not. Facebook, to recap, is testing out algorithm changes that change how publisher content appears in users’ News...

Facebook wants to help publishers get better at what they do. <insert eye roll here> “The social network Facebook today posted a set of News Feed Publisher Guidelines which tell publishers what kind of content to post and even how...