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Navarra Calls out Facebook on Faking Video Demand
25 October 2017|Digital, Social Media
Facebook has a vested interest in boosting video viewership. And Matt Navarra, direct of social media for The Next Web, called them out on it. “In my opinion, Facebook has and still is creating a fake ‘demand’ for video. Video...
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How Your Phone Has Hijacked Your Mind
11 October 2017|Digital, Social Media
Eighty times a day. That’s how often the average iPhone user pulls out there device, according to Nicholas Carr in the Wall Street Journal. “That means you’ll be consulting the glossy little rectangle nearly 30,000 times over the coming year....
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Facebook at it Again with Inflated Reach Estimates
11 October 2017|Social Media, VIdeo
In September it was revealed that Facebook’s math just didn’t add up. At issue was how FB was describing its potential reach for advertisers. “According to a recently published report, Facebook says they reach 1.5 million Swedes between the ages...
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The Trust Bump is Real, in the U.S. and the UK
04 October 2017|Digital, Social Media
New studies point to just how dimly we view social media content. Looks like our friends across the pond have a lot in common with us here in the U.S. – we all share a basic mistrust of social media...
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Is Facebook Ready to Make Nice with Publishers?
27 September 2017|Digital, Social Media
Well, it’s happening. Facebook – in spite of promises made to publishers – has dipped below Google as the biggest source of referral traffic. “Parse.ly data shows that across its 2,500-site network, Facebook declined as a source of referral traffic...
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Facebook Math…It Just Doesn’t Add Up
12 September 2017|Social Media
According to some sketchy metrics from the good folks at Facebook, there are 300,000 invisible Swedes, and about 10 million Americans we can’t find... Let me explain. The Ad Contrarian has uncovered some ridiculousness in how Facebook describes its potential...
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Social Ads Not Really Driving Conversions
07 September 2017|Advertising, Magazine, Social Media
For the most part, those social ads that brands are paying for on social media aren’t moving the needle on sales revenue. A recent survey of U.S. internet users found that Snapchat and Twitter, in particular, had single digit response...
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Vanity Metrics and the Social Sphere
02 August 2017|Social Media
When it comes to social media, racking up those “likes” is a heady feeling. But are those so-called vanity metrics moving the dial on the bottom line? Turns out, most marketers couldn’t really say. “By far the biggest challenge for...
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Move Over, Fake News…You’ve Got Some Serious Instagram Competition
19 July 2017|Social Media
Think that deal is too good to be true? It probably is...especially if you saw it on Instagram. “Long gone are the days when Instagram co-founder Kevin Systrom vetted every ad on the platform,” writes Shareen Pathak in Digiday. “Now,...
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Facebook’s Getting All Up in Your Messenger
19 July 2017|Advertising, Digital, Social Media
Well, at least they know they’re annoying. According to Patrick Kulp writing in Mashable, “an exec at the social network said Tuesday that it plans to roll out ads to the Messenger home screen worldwide by the end of the...
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