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A Digital-Only Macworld? Big Mistake, Guys
16 September 2014|Digital, Magazine
[responsive][/responsive]IDG has just axed its last remaining print publication and is moving Macworld to a digital-only platform. Are they not paying attention to what’s been going on in the magazine world of late, or do they really believe that this...
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Understanding Your Connected Consumers
15 September 2014|Magazine, Publisher
Understanding consumer behavior is a core requirement of successful marketing and brand development. Publishers must know and understand how, where, when and why readers are engaging with their content. The insights gained in doing this challenging work is “crucial,” according...
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Why Magazines? 
15 September 2014|Magazine
[responsive][/responsive] In a January [insert year here] article, tabloid reporter [insert writer’s name here] wrote of the [insert media of your choice here] industry in a state of transition, waking up to the reality of a new medium that had...
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Are Digital Editions Already Dead?
11 September 2014|Apps, Digital, Magazine
[responsive][/responsive]Some publishing executives are planning to discontinue digital editions of their magazines, as high costs and low returns show digital may not be working. Despite this, print circulation remains lower. People haven’t stopped reading, so what gives? “This revolution isn’t...
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Monocle’s $115 Million Value Proves Luxury Publishing is Doing Just Fine
11 September 2014|Magazine, Print, publishing
[responsive][/responsive]Monocle, the prestige lifestyle magazine, has received a $10 million investment from Japanese newspaper publishers Nikkei, Inc. Monocle is one of several magazines in this high-end sector that is thriving. “This success is in part driven by strong ad sales...
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Garden Design Magazine Blooming Back in Print
09 September 2014|Magazine, Print
[responsive][/responsive]Garden Design Magazine is back in print, with the tagline “The Magazine of Outdoor Design + Garden Aesthetics,” according to Valerie Easton writing for the Seattle Times. And the magazine, being relaunched in print after a year of being dark,...
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Another Magazine Reader Who Won’t Use Newsstand
08 September 2014|Apps, Magazine
[responsive][/responsive]Despite significant cost savings over print versions, one industry insider just won’t use the Newsstand app to read his magazines. And he’s not alone in his criticism of the platform. “First, it’s too easy to forget about,” writes Kirk McElhearn in...
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Steve Jobs on SI iPad Demo: “It’s Stupid”
05 September 2014|Apps, Magazine
[responsive][/responsive]Remember how the iPad was going to save the magazine industry? Yeah, neither do we but for a while there it did look like publishers were taking the idea of tabletized magazines to the virtual bank. And while the current...
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Can Magazines Fix the Tablet Problem?
03 September 2014|Apps, Digital, Magazine
[responsive][/responsive]It’s been four years since Apple introduced the iPad and turned magazine publishing business models on their collective ears. Yet sales of digital magazines continue to slump, and the expected ad revenue hasn’t materialized. What happened? “The tablet magazine has...
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Magazines to Offer Subscriptions via Text Message
03 September 2014|Magazine, Mobile
Acquiring new subscribers has always been a huge cost of doing business in the publishing world. And the digital evolution has certainly provided some new avenues into doing just that, with titles like Vogue and Vanity Fair now available through...
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