Magazine Archives - Page 99 of 102

330-308-3300

InStyle Celebrates 20 Years in a Big Way

20 August 201420 August 2014|Advertising, Magazine

September always makes us happy. No, it’s not because the kids go back to school, but because it’s the start of a new fashion year. And that means fashion publishers pull out all the stops to create memorable issues. Several...

Digital Magazines Toy with Reduced—or Eliminated—Pricing

20 August 201420 August 2014|Digital, Magazine

Earlier this week we talked about the slump in digital magazine sales, and how the predicted glut of digital revenue in the magazine industry hasn’t panned out. Further evidence of the irrational exuberance of the digital business model is the fact...

Digital Magazine Sales in a Slump

19 August 201419 August 2014|Digital, Magazine

[responsive][/responsive]The average large consumer magazine now brings in the same revenue through its digital edition as one full-page ad in their print edition, according to D.B. Hebbard of Talking New Media. “The reason is that the growth in digital editions is...

The Resilience of the Printed Magazine Explained

18 August 201426 August 2021|Magazine, publishing

Pat Henry of What They Think recently interviewed CDS Global's Malcolm Netburn about the magazine industry. His aim was to get Netburn’s take on why the magazine industry is so resilient, with hundreds of new launches happening in a time when the...

Are Bookazines Cannibalizing the Newsstand?

18 August 201418 August 2014|Magazine, Newsstand

Bookazines continue to boom in the newsstand. And while many in the industry see this as a good thing—publishers are after all getting a good price for these special edition magazines—one pundit sees potential devastation in the idea. “I hate to...

Pioneering Women of Graphic Design

15 August 201426 August 2021|design, Magazine

Tired of the frivolous way in which female readers were portrayed, Cipe Pineles (1908-1991) sought to change the fashion magazine industry from the inside by assuming her audience wanted and deserved much more than they were getting. “By commissioning fine...

3 Things to Consider about Your Most Important Page

15 August 201415 August 2014|design, Magazine

We aren't breaking any new ground telling you this, but your magazine cover is the most important page you’ll create. So why does it so often come down to the last minute, as we cram in these critical elements under...

Why Regional Publishing Is Thriving Down East

13 August 201426 August 2021|Magazine, Print

As we noted last month, regional interest magazines are hot these days. In fact, of the 93 new titles launches so far this year, regional titles were the top category, according to Erik Sass in Media News Daily. And it’s...

This Revolution Will Not Be Tabletized

11 August 201411 August 2014|Digital, Magazine, Print

The year is 2010, and Apple launches the iPad. The publishing industry, still reeling from the economic downturn, scrambles to engage a digital audience and looks to magazine apps as “the next big thing,” revolutionizing the way magazines are read....

Confessions of a Magazine Editor

05 August 201405 August 2014|Magazine, publishing

There is no doubt the magazine industry has changed. Increased pressure from the business side coupled with unceasing demands to compete with digital has created a pressure cooker. But is it really as bad as all that? “Being a magazine...

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