Magazine Archives - Page 98 of 102

330-308-3300

15 September 201415 September 2014|Magazine, Publisher

Understanding consumer behavior is a core requirement of successful marketing and brand development. Publishers must know and understand how, where, when and why readers are engaging with their content. The insights gained in doing this challenging work is “crucial,” according...

Why Magazines?

15 September 201415 September 2014|Magazine

[responsive][/responsive] In a January [insert year here] article, tabloid reporter [insert writer’s name here] wrote of the [insert media of your choice here] industry in a state of transition, waking up to the reality of a new medium that had...

Are Digital Editions Already Dead?

11 September 201411 September 2014|Apps, Digital, Magazine

[responsive][/responsive]Some publishing executives are planning to discontinue digital editions of their magazines, as high costs and low returns show digital may not be working. Despite this, print circulation remains lower. People haven’t stopped reading, so what gives? “This revolution isn’t...

Monocle’s $115 Million Value Proves Luxury Publishing is Doing Just Fine

11 September 201411 September 2014|Magazine, Print, publishing

[responsive][/responsive]Monocle, the prestige lifestyle magazine, has received a $10 million investment from Japanese newspaper publishers Nikkei, Inc. Monocle is one of several magazines in this high-end sector that is thriving. “This success is in part driven by strong ad sales...

Garden Design Magazine Blooming Back in Print

09 September 201409 September 2014|Magazine, Print

[responsive][/responsive]Garden Design Magazine is back in print, with the tagline “The Magazine of Outdoor Design + Garden Aesthetics,” according to Valerie Easton writing for the Seattle Times. And the magazine, being relaunched in print after a year of being dark,...

Another Magazine Reader Who Won’t Use Newsstand

08 September 201408 September 2014|Apps, Magazine

[responsive][/responsive]Despite significant cost savings over print versions, one industry insider just won’t use the Newsstand app to read his magazines. And he’s not alone in his criticism of the platform. “First, it’s too easy to forget about,” writes Kirk McElhearn in...

Steve Jobs on SI iPad Demo: “It’s Stupid”

05 September 201405 September 2014|Apps, Magazine

[responsive][/responsive]Remember how the iPad was going to save the magazine industry? Yeah, neither do we but for a while there it did look like publishers were taking the idea of tabletized magazines to the virtual bank. And while the current...

Can Magazines Fix the Tablet Problem?

03 September 201403 September 2014|Apps, Digital, Magazine

[responsive][/responsive]It’s been four years since Apple introduced the iPad and turned magazine publishing business models on their collective ears. Yet sales of digital magazines continue to slump, and the expected ad revenue hasn’t materialized. What happened? “The tablet magazine has...

Magazines to Offer Subscriptions via Text Message

03 September 201403 September 2014|Magazine, Mobile

Acquiring new subscribers has always been a huge cost of doing business in the publishing world. And the digital evolution has certainly provided some new avenues into doing just that, with titles like Vogue and Vanity Fair now available through...

Nothing Sacred: 11 Magazines to Run Fake Covers for NBC

26 August 201426 August 2014|Advertising, Magazine

[responsive][/responsive]“The Blacklist” is a breakout hit for NBC and its star, James Spader. And to further cement its popularity, NBC has convinced at least 11 major magazines to run fake covers on their upcoming issues. “Starting this week, magazines like...

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