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A Peek Inside the Magazine Nursery
18 February 2015|Magazine
[responsive][/responsive]The problem with statistics is that they often provide critical information well after the fact. Trends are easy to spot in hindsight, as we adjust the statistics to suit our reality. As Mark Twain famously said, “There are three kinds...
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How This 200-Year-Old Publisher is Winning at Life
17 February 2015|Digital, Magazine, Print
[responsive][/responsive]Ebner Publishing has had a very good year, during a time when many publishers are struggling. What does this 200-year-old company know that the rest of us need to understand? As magazine publishers attempt to redefine themselves as magazine media...
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Forbes Oozes Over the Sacrosanct Line
16 February 2015|Advertising, Magazine
The brand name “Forbes” means something in the business world. It is a symbol of financial acumen, solid research and journalist integrity. To quote something from Forbes is to cite a solid source, a respected voice in the sea of...
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Maria Rodale on the Future of Magazines
13 February 2015|Magazine, Publisher
[responsive][/responsive]At this month’s AMM conference, there was much talk about magazine publishers and how they are “redefining the industry as “magazine media companies.” While the jury is still out whether this is actually happening, the landscape has certainly changed. One...
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Happy Birthday to Porter Magazine
12 February 2015|Magazine
[responsive][/responsive]More evidence that quality print titles can thrive in a multi-channel world: Net-a-Porter’s early success with their Porter fashion title, launched one year ago. “The luxury online retailer NET-A-PORTER launched a magazine one year ago, PORTER, and today was able...
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Waiting to See on Digital Circulation Rates
11 February 2015|Digital, Magazine
[responsive][/responsive]Is the growth of digital magazines really slowing down across the board, or are there other factors in play here? That’s the question posted by D. B. Hebbard in Talking New Media, who notes that the data from AAM is...
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A Magazine By Any Other Name…
09 February 2015|Magazine
[responsive][/responsive] If the “view from the top” is to be believed, the magazine industry has successfully retooled itself to reflect the realities of digital content and ad revenue quite nicely. According to Caysey Welton in Folio: an impressive panel of...
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What Works in Digital Cover Design?
06 February 2015|Apps, design, Magazine
[responsive][/responsive]One of the criticisms we hear of replica digital magazines is that they don’t leverage any of the interactive benefits of digital but simply recreate the print magazine. Readers aren’t loving this solution, and simply reproducing the print magazine cover...
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Dropping Tablet Sales a Positive Sign for Print Magazines
04 February 2015|Apps, Digital, Magazine
[responsive][/responsive]The shiny new technology was supposed to revolutionize the magazine industry. When Apple introduced the iPad in 2010, magazine apps were positioned as the “next big thing” and most publishers felt compelled to push out replica versions or reimagined titles...
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The Hard Data on Magazine Engagement
04 February 2015|Advertising, Magazine
We talk a lot about the connected consumer – those people who engage with our brands in print, on their phones, via tablets and through social media – but what do we really know about how they feel about print?...
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