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Once Upon a Time at Airbnb
12 January 2015|Magazine, Print
When Airbnb launched its print magazine last fall, we applauded. To us, the reasons for branding out with this kind of content were self-evident and confirmed what we were seeing among other digital-first companies launching print titles. While it’s evident...
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Mr. Magazine Says Think “Audience First” This Year
12 January 2015|Advertising, content, Magazine, Marketing
[responsive][/responsive]“If you can look into the seeds of time, and say which grain will grow and which will not, speak then unto me.” This quote from William Shakespeare is a fitting beginning to this piece from Samir Husni, aka Mr....
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National Geographic’s Goldberg Says Closed Doors Won’t Work Anymore
08 January 2015|Digital, Editorial, Magazine, Print
[responsive][/responsive]Calling it “the best time in the world to be editor-in-chief,” National Geographic’s Susan Goldberg is enthusiastically embracing the new realities of publishing, bringing a fresh approach to the iconic magazine. Goldberg was interviewed by The Washingtonian’s Andrew Beaujon and...
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Travel Industry Site Skift Debuts Print Magazine
07 January 2015|Digital, Magazine, Print
[responsive][/responsive]Early adopters go out on the limb; it’s what they do and what they love. We expect it, and we appreciate that their risk-taking makes it easier for the rest of us to follow. And so it is with digital...
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The 10 Biggest Words in Publishing in 2014
07 January 2015|Magazine, publishing
[responsive][/responsive]In an interesting twist to the typical year-end wrap up, Dead Tree Edition gives us the “10 words that summarized what happened to publishing in 2014.” From the political dilly-dallying that lost the USPS its “quorum” to the ongoing debate...
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2014 Was a Hot Year for New Print Titles
05 January 2015|Magazine, Print
[responsive][/responsive]Let’s just say it. Magazines had a booming good year in 2014 in terms of new titles in the marketplace, says Keith J. Kelly in The New York Post. Kelly cites stats from Samir Husni (aka Mr. Magazine) of the...
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The Big Bets in Publishing for 2015
23 December 2014|Magazine, publishing
[responsive][/responsive]What’s the strategic direction for publishers in 2015? As it becomes clear that digital ad or subscription revenue is not going to be the answer to their revenue challenges, industry leaders are taking action  in new directions with some bold...
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How to Leverage Your Magazine into Successful Event Revenue
23 December 2014|Magazine, Marketing
[responsive][/responsive]Despite the potential risks, events are quickly becoming part of the business model for many publishers. And it’s a strategy that can really pay off, notes Gretchen Peck in Publishing Executive Magazine. “Publishers understand the need to diversify, and there...
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Big News for Magazines; Now Eligible for Pulitzers
18 December 2014|Editorial, Magazine
[responsive][/responsive]The Pulitzer Prizes in journalism have long been coveted by reporters of American newspapers and news sites. And now, according to a press release from the organization, content from print and online magazines is now eligible for consideration. “Pulitzer Prize...
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800 Magazines Launch This Year
17 December 2014|Magazine, Print
[responsive][/responsive]Technology has made an impact on the magazine industry in more than one way. Digital media, of course, if often looked to as a huge detriment to the industry, particularly when trying to sell print ads. Yet advances in technology...
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