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2014 Was a Very Good Year for Magazine Covers
16 December 2014|design, Magazine
“2014 was a continuation of one of what is certainly one of the golden eras of magazine cover design,” writes Robert Newman in Folio: “Thanks to a talented batch of art directors and photo editors, an increasingly visually savvy set...
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10 Magazines Rocking their Niches
15 December 2014|Magazine, Print, publishing
[responsive][/responsive]To the right reader -- the enthusiast, the fan, the dreamer, the industry expert -- niche magazines can have an incredibly high appeal. As we reported last summer, the industry is seeing good gains in niche publications this year, and...
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Magazine Publishers: Looking forward to 2015
12 December 2014|Magazine
[responsive][/responsive]Publishing Executive Magazine Interview - December Issue 2014 What should publishers be thinking about when it comes to printing in 2015 and beyond? If you look back at recent years many sources (largely online content or those who provide digital...
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Ad Wars: The Latest Salvo in the Search for Meaningful Circulation Figures
10 December 2014|Advertising, Magazine, Print
[responsive][/responsive]The magazine industry -- and in particular that portion of the industry looking to leverage the influence of digital readership – just got a stern warning shot across the bow. “MediaVest, an influential media-buying agency with clients including Coca-Cola, has...
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On Magazines and Bananas – We Know What They Are
09 December 2014|Digital, Magazine, Print
[responsive][/responsive]In order to consciously consume, one must be able to readily identify what one is consuming. If a grocery shopper wants a bunch of bananas, he looks for them in the produce department, in their typical yellow jackets. This works...
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Mary Berner Strikes Back at BoSacks on MPA 360 Data
08 December 2014|Magazine
Last week we highlighted an insightful article that Bob Sacks (aka BoSacks) penned on the new magazine success metrics being used by the Association of Magazine Media (MPA). In a nutshell, the data now focuses on third-party data like unique...
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2014: The Year of the Quarterlies?
05 December 2014|Magazine, Print
[responsive][/responsive]If there’s one thing this industry has shown us this year, it’s that publishers are growing more aware of the brand-building prowess of print – and in particular, quarterly print glossies. From upscale niche publications to digital-first brands to legacy...
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BoSacks Offers Keen Insights on the MPA 360 Numbers
03 December 2014|Magazine, Social Media
Earlier this year the Association of Magazine Media (MPA) rolled out Magazine Media 360, a new way to measure audience engagement across all channels, print and digital, based largely on social engagement. The recent numbers are out and BoSacks has...
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Deceptive Tactics in the Magazine Renewal Game
01 December 2014|Magazine, Print
[responsive][/responsive]Mum seems to the word from big name magazine publishers on third-party subscription renewals, according to Rick Edmonds in Poynter. The scam, which may not be technically illegal but is certainly deceptive, lures subscribers to pay for subscription renewals through...
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Monetizing the Archives of America’s Oldest Magazine Brands
25 November 2014|Digital, Magazine
[responsive][/responsive]Publishers are becoming increasingly savvy in understanding the value of their archival content. Michael Rondon of Folio: gives a good overview of a few titles that are leveraging the past in their current business models. “As the oldest continuously published...
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