Magazine Archives - Page 93 of 102

330-308-3300

15 December 201415 December 2014|Magazine, Print, publishing

[responsive][/responsive]To the right reader -- the enthusiast, the fan, the dreamer, the industry expert -- niche magazines can have an incredibly high appeal. As we reported last summer, the industry is seeing good gains in niche publications this year, and...

Magazine Publishers: Looking forward to 2015

12 December 201412 December 2014|Magazine

[responsive][/responsive]Publishing Executive Magazine Interview - December Issue 2014 What should publishers be thinking about when it comes to printing in 2015 and beyond? If you look back at recent years many sources (largely online content or those who provide digital...

Ad Wars: The Latest Salvo in the Search for Meaningful Circulation Figures

10 December 201410 December 2014|Advertising, Magazine, Print

[responsive][/responsive]The magazine industry -- and in particular that portion of the industry looking to leverage the influence of digital readership – just got a stern warning shot across the bow. “MediaVest, an influential media-buying agency with clients including Coca-Cola, has...

On Magazines and Bananas – We Know What They Are

09 December 201409 December 2014|Digital, Magazine, Print

[responsive][/responsive]In order to consciously consume, one must be able to readily identify what one is consuming. If a grocery shopper wants a bunch of bananas, he looks for them in the produce department, in their typical yellow jackets. This works...

Mary Berner Strikes Back at BoSacks on MPA 360 Data

08 December 201408 December 2014|Magazine

Last week we highlighted an insightful article that Bob Sacks (aka BoSacks) penned on the new magazine success metrics being used by the Association of Magazine Media (MPA). In a nutshell, the data now focuses on third-party data like unique...

2014: The Year of the Quarterlies?

05 December 201405 December 2014|Magazine, Print

[responsive][/responsive]If there’s one thing this industry has shown us this year, it’s that publishers are growing more aware of the brand-building prowess of print – and in particular, quarterly print glossies. From upscale niche publications to digital-first brands to legacy...

Deceptive Tactics in the Magazine Renewal Game

01 December 201401 December 2014|Magazine, Print

[responsive][/responsive]Mum seems to the word from big name magazine publishers on third-party subscription renewals, according to Rick Edmonds in Poynter. The scam, which may not be technically illegal but is certainly deceptive, lures subscribers to pay for subscription renewals through...

Monetizing the Archives of America’s Oldest Magazine Brands

25 November 201425 November 2014|Digital, Magazine

[responsive][/responsive]Publishers are becoming increasingly savvy in understanding the value of their archival content. Michael Rondon of Folio: gives a good overview of a few titles that are leveraging the past in their current business models. “As the oldest continuously published...

20 Years of Chaos in the Retail Magazine Channel

24 November 201424 November 2014|Magazine

[responsive][/responsive]The last few years have seen some big changes in the magazine distribution channel, with newsstand sales taking a hit during the recession and some huge players getting out of Dodge. Industry insider John Harrington reminds us that this has...

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