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Weaving Their Way through the Pandemic Publishing Maze
29 June 2020|Magazine
“This situation brought out the best of people.” That’s the feeling of David Mulrenan, head of investment at Zenith UK, when asked how the publishing industry is coping with COVID-19. “Continuous innovation, whether that be in how the copy gets...
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How to Use Your Print Magazine to Fuel Growth
25 June 2020|Magazine, Print
The majority of marketers in the healthcare space understand the power of print communications. According to a report from the Society for Healthcare Strategy and Market Development, 80% of its members publish community publications, and 71% publish employee communications. Many...
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Online Retail is Soaring; Let’s Add a Newsstand to the Virtual Checkout Lane
23 June 2020|Magazine, Print
The nature of retail faces a similar challenge as the publishing industry: Disruption in both industries – and indeed across all industries – will only get faster.  Yet consumer preferences continue to be critical factors in deciding how to innovate...
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…aaaaaand it’s back.
23 June 2020|Magazine, Print
It was late March of this year when San Diego magazine shuttered its operations and laid off most of its staff due to recently-imposed lockdown restrictions. At the time, publisher Jim Fitzpatrick stressed this was a temporary pause. He was...
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The Land Report Goes Big During Lockdown
15 June 2020|Magazine, Print
In an uncertain economy, it only makes sense to scale back your brand’s print footprint, right? Not if you’re The Land Report, which just launched their largest print issue ever. “Even during a pandemic, people are investing in, buying and...
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Bloomberg Launches Climate Journalism Magazine
11 June 2020|Magazine, Print
There’s been a lot written about how the pandemic has changed life as we know it, with plenty of calls for rethinking … everything … as we gear back up. As skies over typically smogged-in cities cleared, many began calling...
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Why Wired UK is Wired for Growth in 2021
09 June 2020|Magazine, Print
Trust your audience. That’s what I gleaned from this Press Gazette article by Charlotte Tobitt on Wired UK’s revenue forecasts. “Wired magazine is forecasting revenue growth of up to 10% this year, despite the coronavirus (Covid-19) crisis, as the Conde...
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Nintendo Fans, this New Title is For You
08 June 2020|Magazine, Print
We did not see this coming. Nintendo-themed magazines haven’t been a big thing since the Official Nintendo Magazine stopped publishing back in 2014. That’s about to change, writes Matt Gardner in Forbes. “After successfully securing funding through Kickstarter within mere hours of...
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The Magazine Hero Launching During a Pandemic
08 June 2020|Magazine, Print
HERE'S PROJECTS: (PHOTO BY: SAM HARTNETT) Worldwide pandemic. Massive shutdowns. Declining economy. Oh, yeah, and a magazine launch. When Bauer Media shuttered its New Zealand architecture title HOME in April due to the pandemic, editor Simon Farrell-Green found himself reeling. “Bauer...
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British Vogue Honors the “New Front Line”
04 June 2020|Magazine, Print
We’re used to seeing gorgeous models gracing the covers of our fashion magazines … it’s what the glossies are all about … stunning, but unreal, not terribly representative of the world as it truly is. So we are thrilled to...
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