This Pint-Sized Punk is Making Magazine Waves
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While it seems a lot of kids his age were playing Fortnite or tormenting the family cat, 10-year-old Arlo Lippiatt created a music fanzine that’s become a cult hit during the UK’s lockdown. “My mum asked what I like to...
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Traditional Home Once Again Offers Print Subscriptions
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A year ago, Meredith Corp. switched their Traditional Home title away from their ad-funded model and toward a consumer-driven newsstand-only model. Now, they are taking the consumer-driven model one step further and relaunching a print subscription for the title.“Starting with...
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In a Sea of Deception, Membership Models Make Sense
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Earlier this spring I shared an article from Faisal Kalim in What’s New In Publishing that underscored how membership-based journalism might be the way forward for news media brands struggling in the current climate. With programmatic ad sales dropping during...
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Subscriptions Up for Dennis Magazine Titles
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Looks like the long, good read continues. Dennis Publishing just announced subscription rates across all titles have increased by 9% overall during the lockdown and ongoing pandemic. “Since the beginning of lockdown the number of people subscribing to all Dennis...
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How to Become Essential… to Your Readers and Your Ad Partners
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If it ain’t broke, don’t fix it. Decent advice when things are humming along smoothly, but what about now, in the midst of a pandemic? Should publishers be looking to fix things, or wait it out? According to Bauer Media’s...
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The Real Superpower of Magazine Media is Engagement
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Put a ring on it. That’s what happens when your readers see you in print – they engage with you and your brand in ways that don’t happen online. Five years ago we shared some data on the engagement power...
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35 Years of Publishing… X-acto Knives Included
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It is wild to think back to what print publishing looked like when Inventor’s Digest launched its first edition in the ‘80s. “Ronald Reagan had just begun his second term as president,” writes Reid Creager in Inventor’s Digest. “The world’s...
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Girl Camper Magazine Makes Absolute Sense
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Find a gap and fill it. No matter your industry, that’s a basic premise for success … even (maybe especially?) for digital-first brands that are looking to expand to print. And according to Janine Pettit, founder of GirlCamper.com, their new...
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Publishing in a Pandemic at Penn Med
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See a gap, and fill it. That’s a classic start for many an indie magazine and the new student-let title from Penn Med is a perfect example. Released in early June, apenndx features content created by and for the Penn...
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Weaving Their Way through the Pandemic Publishing Maze
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“This situation brought out the best of people.” That’s the feeling of David Mulrenan, head of investment at Zenith UK, when asked how the publishing industry is coping with COVID-19. “Continuous innovation, whether that be in how the copy gets...
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