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How Top Media Execs are Strategizing for the New Year
02 January 2019|Magazine
In his 2019 Magazine Manifesto, Samir “Mr. Magazine” Husni stresses the importance of boldly facing your challenges.  “The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself,”...
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Finger in the Air or Fully Accountable?
20 December 2018|Digital, Magazine, Print
There’s plenty of evidence that print “still” works, despite the rise of digital. We see digital-first brands launching magazines, Amazon mailing a print toy catalog, and a shift in the fashion industry from mass market to branded print. Yes, it’s...
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Google’s Print Ads are Anything But “Clear and Conspicuous”
19 December 2018|Advertising, Magazine, Print
Google – the one brand with arguably the most digital clout on the planet – is in hot water over an ad partnership in print.  Yep, you may not have realized it (very few did) but recent magazine covers in...
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The Shift in Fashion Publishing from Mass to Branded Print
18 December 2018|Magazine, Print
Glossy pages, heavy cover stock, ads touting fashion that may be haute couture look more like something out of Whoville … mass market fashion magazines over the past few generations have strayed away from the “what should I wear” and...
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Joanna and Chip Give the Magazine Industry a DIY Lesson
17 December 2018|Magazine, Print
When The Magnolia Journal launched in print just over two years ago, we knew it would be a smash.  With 4.7 million followers on Instagram, half a million Twitter followers and a hit TV show on HGTV, striking out into...
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D. Eadward Tree Riffs on 6 Trends that Sum up Publishing in 2018
13 December 2018|Magazine, Print, publishing
It was quite a year to be in publishing. Or as D. Eadward Tree writes in Publishing Executive, “What a crazy, up-and-down year this has been in publishing!”  The always interesting (and often prescient) Tree points out three pairs of...
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A Mouse-eared Bottle Opener? Only in Print
12 December 2018|Magazine, Print
TThe Mouse is 90. And for German publisher Egmont Ehapa Verlag, that meant a one-off print magazine devoted to everybody’s favorite rodent. He asked magazine consulting group We Like Mags to create the special issue Micky, and they dove in....
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Life at the Treeline Gets Its Own Magazine in Strung
10 December 2018|Magazine, Print
There’s a new magazine on the newsstands that definitely not for anyone who’s afraid of heights.  Strung Magazine, published by the same folks who put out Tail Fly Fishing Magazine, shows its readers a look into “life at the treeline,...
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Where to Find the Best Audience for Your Ads
04 December 2018|Advertising, Magazine, Print
Trust is a serious commodity in today’s publishing landscape. And it’s not found on social media, despite the industry’s best efforts to convince us that that’s where we should consume our news. “Getting the news” in our multi-channel world has...
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Information for All: The Washington Examiner Moves Beyond the Beltway
03 December 2018|Magazine, Print
A bastion of Beltway insider news is expanding its reach to the national level.  As Clarity Media recently announced, The Washington Examiner will dramatically increase its distribution and expand its editorial focus in 2019. “Currently available only to lawmakers, decision-makers,...
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