The name Thomas Cook is iconic in the European travel industry. The brand’s 3,000 retail travel shops draw some 40 million consumers into their stores each year, most of them looking for information about their next big travel adventure. In...

If advertising in magazines is still proven to be more effective than other media, provides a brand safe environment with trusted, credible, fact-checked content and reaches larger audiences than even television, why aren’t marketers reflecting that in their media mixes?...

It’s a new year, and it’s a new frontier when it comes to marketing with content. And if your focus is on filling up the content calendar, you might be missing the point entirely. “A lot has been written and...

“I don’t think anyone thinks that ad revenue is going to dramatically increase in the future.” That quote, from EVP Gregory Gatto of Bonnier Media, spells out the reality of the changing magazine  business model, according to Beth Braverman in...

Back in 2007 a new blog called It’s Nice That launched, dedicated to “putting something out into the world that made people feel better about themselves,” as the brand’s Alistair Hanson explains to The Stack on Monocle.  It’s Nice That...

I’ve been sharing a lot of news lately on brands that are starting their own print magazines. Many of these brands are – as we might expect – well established with plenty of name recognition, like Facebook’s print magazine Grow,...

In last year’s manifesto on the state of the magazine industry, Samir “Mr. Magazine” Husni started off with a rousing declaration. “Magazines are money makers,” he said at the time. “Their words are eloquent and resonate with what magazines are...